Merck Basis (www.Merck-Basis.com),the philanthropic arm of Merck KGaA Germany, marks ‘World Artwork Day 2025’by their Pan African ‘Artwork and Vogue with Objective’ Neighborhood,established by Senator Dr. Rasha Kelej, CEO of Merck Basis.Via this dynamic neighborhood, Dr. Kelej continues to boost consciousness on essential well being and social points whereas empowering artists throughout Africa and past to make use of their creativity as a robust device for advocacy, training, and fostering a cultural shift inside their communities.
Senator, Dr. Rasha Kelej, CEO of Merck Basis and Certainly one of 100 Most Influential Africans 2019, 2020, 2021, 2022, 2023 and 2024 emphasised, “I’m delighted to mark ‘World Artwork Day 2025’ as I strongly imagine that artwork, style, and media maintain immense energy in elevating consciousness and addressing essential social and well being points—in the end making a tradition shift within the communities. Artwork and style, to me, go far past aesthetics or leisure, they function significant instruments for training and advocacy. With this imaginative and prescient, we now have launched many initiatives together with our first-ever pan-African TV program, Our Africa by Merck Basis, which uniquely highlights urgent points throughout the continent by the voices of our ‘Vogue and Artwork with Objective’ neighborhood. Via this one-of-a-kind present and our different distinctive initiatives, we proceed to boost consciousness about essential social points equivalent to Breaking Infertility Stigma, Supporting Woman Schooling, Ending Youngster Marriage and Feminine Genital Mutilation, Stopping Gender-Primarily based Violence, Girls’s Empowerment, and in addition about well being points like diabetes, hypertension, and way more.”
‘Our Africa by Merck Basis’ is a pan African TV program that’s conceptualized, produced, directed, and co-hosted by Senator, Dr. Rasha Kelej, CEO of Merck Basis to characteristic African Vogue Designers, Singers, and outstanding consultants from numerous domains with the goal to boost consciousness and create a tradition shift throughout Africa. This system has captured the eye and hearts of tens of millions of viewers throughout Africa.
The TV Program Has Been Broadcasted on Prime TV Stations of Manyo Counts (Burka), Ktv (KNGA), LNTV (Liberia), Mibwa), Micheria (Malawi), Depfi Media (Mauritius), AV (Sierra Leone), NTV (Uganda), Zambia), ZTN (Namibia), NTV (NANVIA) and Extra.
“Our Africa” TV Program is presently on social media handles of Social Media handles of Senator, Dr. Rasha Kelej (Fb (http://apo-opa.co/4mzSM4h), Instagram (http://apo-opa.co/4kavDnf), Twitter (http://apo-opa.co/43MMpTJ) and YouTube (http://apo-opa.co/3Sk5GWj) and Merck Basis (Fb (http://apo-opa.co/3Z2Sh8Q), Instagram (http://apo-opa.co/4mtANwh), Twitter (http://apo-opa.co/3HdiGKR) and YouTube (http://apo-opa.co/4mAhyBm).
Watch the Promo of the Program right here:https://apo-opa.co/3ZE1Riz
Past Our Africa TV Program, Merck Basis in partnership with The First Girls of Africa pronounces yearly 8 vital Awards, below two themes, for Media, Vogue Designers, Filmmakers and Musicians/ Singers, and potential younger African abilities in these fields. The themes of the 2 classes of awards are: 1) Breaking Infertility Stigma, Assist Women’ Schooling, Finish Youngster Marriage, Finish FGM, Stopping GBV and/ or Girls Empowerment in any respect ranges and a couple of) promote a wholesome life-style and lift consciousness about prevention and early detection of Diabetes and Hypertension. The 2025 editions have been introduced through the eleventh version of Merck Basis Africa Asia Luminary held in Tanzania in October 2024.
Dr. Kelej emphasised, “It is rather well-known that Africa’s creativity displays its wealthy heritage, expressed within the type of artwork, materials, music, and storytelling and is carried ahead by generations. Therefore, we launch these awards yearly, with my expensive sisters, the African First Girls who’re additionally the Ambassadors of Merck Basis “Extra Than a Mom”. Via our Awards, we goal to encourage the continent’s youth to make use of their innate abilities to deal with our vital and significant social and well being points, by elevating consciousness by their inventive work in any respect ranges.”
Entries for the Awards may be despatched to: submit@merck-foundation.com
Additionally, as part of the Neighborhood Consciousness Packages, Merck Basis has created over 30 songs with many African Artists, in English, French, Portuguese and in addition native African languages to deal with essential points like breaking infertility stigma, empowering ladies, supporting woman training, ending youngster marriage, diabetes consciousness, selling a wholesome life-style, and extra.
Merck Basis in partnership with The First Girls of Africa has additionally launched 8 Youngsters’s Storybooks in three languages: English, French and Portuguese. Moreover, Merck Basis has tailored these storybooks to create attention-grabbing animation movies with the aim of reaching out to the communities to boost consciousness on the vital points with an goal of instilling change at grassroot ranges.
To hearken to the Merck Basis songs, learn Merck Basis storybooks and watch Merck Basis animation movies, click on on the under hyperlinks:
Distributed by APO Group on behalf of Merck Basis.
Contact particulars:
Mehak handa
Neighborhood Consciousness Program Supervisor
+91 9310087613 / +91 9319606669
mehak.handa@exterior.merckgroup.com
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About Merck Basis:
The Merck Basis, established in 2017, is the philanthropic arm of Merck KGaA Germany, goals to enhance the well being and wellbeing of individuals and advance their lives by science and expertise. Our efforts are primarily targeted on enhancing entry to high quality&equitable healthcare options in underserved communities, constructing healthcare&scientific analysis capability, empowering ladies in training and empowering folks in STEM (Science, Expertise, Engineering, and Arithmetic) with a particular deal with ladies and youth. All Merck Basis press releases are distributed by e-mail on the similar time they turn out to be accessible on the Merck Basis Web site. Please go to www.Merck-Basis.com to learn extra. Comply with the social media of Merck Basis: Fb (http://apo-opa.co/3Z2Sh8Q), X (http://apo-opa.co/3HdiGKR), Instagram (http://apo-opa.co/4mtANwh), YouTube (http://apo-opa.co/4mAhyBm) and Flickr (https://apo-opa.co/3HqN8kJ).
The Merck Basis is devoted to enhancing social and well being outcomes for communities in want. Whereas it collaborates with numerous companions, together with governments to attain its humanitarian objectives, the muse stays strictly impartial in political issues. It doesn’t interact in or assist any political actions, elections, or regimes, focusing solely on its mission to raise humanity and improve well-being whereas sustaining a strict non-political stance in all of its endeavors.
