Apple doesn’t take part in huge industry-wide occasions resembling CES or E3. Essentially the most beneficial firm on the planet holds its personal occasions, thanks very a lot. A number of occasions a 12 months, Apple invitations the press and {industry} professionals to Apple Park to listen to all about its newest services. Apple calls these ‘occasions,’ and streams them stay on-line to hundreds of thousands of watchers.
To date in 2025 Apple has held one occasion: it’s Worldwide Builders Convention (WWDC) which kicked off on June 9 with a keynote during which Apple confirmed off the brand new options coming within the subsequent model of its working methods: iOS 26, iPadOS 26, watchOS 26 and macOS 26 Tahoe.
To show that it could actually launch new merchandise with out holding an occasion, previous to WWDC, Apple launched a brand new iPhone 16e through press launch on February 19, a brand new iPad and iPad Air through press launch on March 4, and a brand new MacBook Air and Mac Studio on March 5.
The subsequent Apple Occasion gained’t happen till September, when Apple is predicted to launch its new iPhones for 2025.
Learn on to search out out concerning the occasions and Apple’s new product launches coming in 2025.
When is Apple’s subsequent occasion?
iPhone occasion, September 9 or 10, 2025 (anticipated)
We might be assured that Apple will maintain an occasion within the fall to announce the launch of a brand new iPhone. Primarily based on earlier years a date in early to mid September is probably going.
We have now predicted Tuesday September 9 or Wednesday September 10 for the occasion as that’s consistent with earlier years.
See the September occasion part beneath for extra data.
What time will the subsequent Apple occasion begin?
Apple keynotes normally begin at 10 am PT/PST.
That interprets to the next occasions within the nations the place most of our readers stay:
U.S.: at 10 am (PST/PDT), 11 am (MST/MDT), midday (CST/CDT), 1 pm (EST/EDT)
Canada: as above, and a pair of pm (AST/ADT)
U.Ok.: at 6 pm (GMT/BST)
Europe: at 7pm (CET/CEST), 8 pm (EET/EEST)
India: at 10.30 pm (IST)
Australia: Subsequent day at 1 am (AWST/AWDT), 2.30 am (ACST/ACDT), 3 am (AEST/AEDT)
New Zealand: Subsequent day at 5 am (NZST/NZDT)
Timings might be barely completely different if Apple holds the occasion in the course of the interval of a few weeks when the clocks have modified within the U.S. however not elsewhere (within the spring of 2025 that was between March 9 and March 30, however later in 2025 each the U.S. and U.Ok. will change again on October 26).
Typically Apple holds occasions at completely different occasions, for instance, in October 2023 the occasion was held in late afternoon in San Francisco, which meant it was midnight within the U.Ok.
If Apple doesn’t maintain an occasion and as a substitute simply points a press launch that normally occurs round 8 am PT, 11 am ET and 4 pm GMT/BST.
How lengthy does an Apple occasion final?
Foundry
Apple keynotes normally final between one and two hours and have CEO Tim Prepare dinner together with varied different Apple executives. WWDC and the September occasion are usually longer keynotes; the spring and late-fall occasions might be barely shorter.
The September 2024 occasion was 1 hour 38 minutes.
When does Apple normally maintain occasions?
Apple normally holds three or 4 stay or live-streamed occasions all year long. Throughout these occasions, the corporate unveils its newest merchandise and plans throughout a keynote handle. They’re normally held throughout related occasions of the 12 months:
March/April: Spring occasion (in 2024 this was held in Might)
June: WWDC – the Worldwide Builders Convention (iOS, macOS previews)
September: Fall occasion (iPhone and Apple Watch)
October/November: Late-fall occasion (Macs and iPads)
This occasion calendar is under no circumstances set in stone, although, with the spring and October occasions being much less common. Some years, Apple doesn’t maintain a spring occasion in any respect.
In 2024, Apple held three occasions: one on Tuesday, Might 7, at which it launched new iPads, a keynote to kick off WWDC on June 10, and an occasion on September 9 at which Apple unveiled the brand new iPhone 16, Apple Watch Sequence 10 and the AirPods 4. In October 2024 there was no occasion, however Apple did announce new merchandise (iMac, Mac mini and MacBook Professional) through press launch.
In 2023 there have been three occasions: WWDC in June, an iPhone occasion in September, and Apple’s second fall occasion on October 30 (or after midnight on October 31 when you weren’t within the U.S.). Equally, in 2022 Apple held three occasions: a spring occasion on March 8, WWDC on June 6, and the iPhone 14 launch on September 7. In different years Apple has held 4 occasions although.
Apple launched the brand new iPhone, Apple Watch, and AirPods Professional in September 2022.
Apple
What is going to launch on the Apple occasions in 2025
Listed below are the occasions we anticipate to see in 2025, and what may launch.
September iPhone occasion 2025
Tuesday September 9 (possible)
Apple all the time holds an occasion in September, and nearly all the time makes use of this to announce a brand new iPhone and Apple Watch. (The one exception in latest reminiscence was in 2020, on account of Covid-related manufacturing points. That 12 months the iPhone was introduced in October, however there was nonetheless a September occasion.)
We anticipate that Apple will maintain the occasion on both Tuesday September 9 or Wednesday September 10.
In 2025 we anticipate that Apple will unveil the iPhone 17, Apple Watch 11, a brand new Apple Watch Extremely and Apple Watch SE on the occasion. We can also see new AirPods Professional and the rumored HomeHub gadget (though which will have been delayed as a result of points with Siri options and upgrades).
Listed below are the previous few Apple September occasion dates:
2024: Monday, September 9
2023: Tuesday, September 12
2022: Tuesday, September 13
2022: Wednesday, September 7
2021: Tuesday, September 14
2020: Tuesday, September 15
2019: Tuesday, September 10
2018: Wednesday, September 12
2017: Tuesday, September 12
For extra details about Apple’s September occasions learn: Apple’s September iPhone occasion: Date, time, and what’s going to launch.
October occasion 2025
There was no October occasion in 2024, with Apple making product bulletins through press launch. Regardless of the shortage of occasion in 2024 although, Apple has a president of updating sure Macs within the October timeframe, so this can be once we see a brand new M5 MacBook Professional and an iPad Professional operating M5 chips. Alongside the M5 MacBook Professional we can also see the M4 Extremely Mac Professional and M4 Professional 32-inch iMac Professional, though the latter is unlikely.
Up to now, Apple has held a second fall occasion on the next dates:
2024: No occasion
2023: Monday, October 30
2022: No occasion
2021: Monday, October 18
2020: Tuesday, October 13 and Tuesday, November 10
2019: No occasion
2018: Tuesday, October 30
2017: No occasion
2016: Thursday, October 27
2015: No occasion
2014: Thursday, October 16
2013: Tuesday, October 22
2012: Tuesday, October 23
2011: Tuesday, October 4
For extra details about Apple’s October occasions learn: Apple’s October Occasion: Date, time and what’s going to launch.
Spring occasion 2026
Need an concept of when Apple will maintain its spring occasion in 2026? Listed below are the dates of the previous seven Apple spring occasions. As you possibly can see, it’s not a daily prevalence, however a Spring occasion is held barely as a rule.
2025: No occasion
2024: Tuesday Might 7
2023: No occasion
2022: Tuesday March 8
2021: Tuesday April 20
2020: No occasion
2019: Monday March 25
2018: Tuesday March 27
2017: No occasion
2016: Monday March 21
2015: Monday March 9
2014: No occasion
2013: No occasion
2012: Wednesday March 7
For the spring 2026 occasion we anticipate the next the M5 MacBook Air with an upgraded M5 chip and minor enhancements, an iPhone 17e to switch the iPhone 16e launched in 2025, and new entry-level iPad and iPad Air. We can also see a brand new Studio Show, with Apple rumored to be engaged on a brand new exterior Mac monitor with options like ProMotion and HDR, and, if we don’t see it sooner, the Good Residence hub.
For extra details about Apple’s spring occasions learn: Apple Spring occasion: Date, time, product launch rumors.
WWDC 2026
The previous dates for WWDC give a sign as to when the 2026 convention would possibly happen:
WWDC 2025: June 9-13 WWDC 2024: June 10-14 WWDC 2023: June 5-9 WWDC 2022: June 6-10 WWDC 2021: June 7-11 WWDC 2020: June 22-26 WWDC 2019: June 3-7 WWDC 2018: June 4-8 WWDC. 5-9
Apple makes use of WWDC annually to unveil particulars of the most recent variations of its working methods, so in 2026 we’ll get a preview of the brand new iOS, new iPadOS, new macOS, updates to watchOS, tvOS, HomePod software program, and an replace to Apple’s realityOS.
Apple typically proclaims new {hardware} at WWDC, normally the excessive finish fashions focused at energy customers, so we may see new Macs.
Following the keynote on the Monday, developer occasions and classes will run all through the week. You possibly can learn extra about WWDC date, occasions and all the things you might want to know in a separate article.
