Apple’s common iPhone value within the U.S. simply hit a file excessive for a June quarter, breaking seasonal patterns and signaling stronger-than-expected pricing momentum.
Based on Client Intelligence Analysis Companions, the weighted common retail value of iPhones bought within the U.S. reached $985 within the June 2025 quarter. That is up from $971 in March 2025 and similar to the quantity from June 2024.
It is also the very best ever for a June quarter, however the improve was smaller than anticipated, particularly given the shift in Apple’s lineup.
The most important change for the 2025 June quarter was the total impression of the iPhone 16e, which changed the lower-priced iPhone SE. The iPhone 16e prices $100 extra, and its introduction ought to have pulled the typical value up throughout the board.
CIRP additionally factors out that the iPhone 16e drew consumers away from the iPhone 14 and iPhone 15, each of that are nonetheless accessible by way of third-party retailers.
The rise is notable as a result of iPhone pricing often dips within the second calendar quarter. Excessive-end consumers are inclined to make their purchases earlier within the cycle.
Apple noticed assist from a full quarter of iPhone 16e gross sales and regular demand for the iPhone 16 Professional and iPhone 16 Professional Max. That helped hold common income per machine increased than anticipated.
iPhone 16e helped stabilize midrange gross sales
The iPhone 16e changed the iPhone SE as Apple’s lowest-cost mannequin, introducing a $100 value improve on the entry tier. That shift alone raised the pricing ground, and CIRP’s information suggests it was the primary driver behind the rise in common promoting value.
As an alternative of dragging down the typical, the iPhone 16e helped soak up consumers who may need in any other case chosen discounted older fashions just like the iPhone 14 or iPhone 15.
iPhone US-Weighted Common Retail Worth. Picture credit score: CIRP
On the identical time, higher-end fashions just like the iPhone 16 Professional and iPhone 16 Professional Max continued to carry out properly. CIRP notes that the Professional tiers made up a wholesome share of the mannequin combine.
That is an element that often drives the typical value up. Fewer clients opted for increased storage tiers, which restricted among the beneficial properties, however the combine nonetheless held up higher than in previous June quarters.
Pricing power forward of the iPhone 17 cycle
Whereas CIRP’s US-WARP metric does not replicate world averages or wholesale pricing, it stays a helpful proxy for retail income per unit in Apple’s largest market.
Apple now not reviews iPhone common promoting value (ASP) straight. That makes third-party estimates like this one particularly vital for understanding broader tendencies.
Because the iPhone 17 launch approaches, Apple seems properly positioned to take care of its pricing energy. With the iPhone 16e holding the midrange and Professional fashions staying sturdy, the corporate has extra flexibility in the way it targets upgrades and pricing tiers.
