Florian Wirtz‘s No. 7 shirt has offered greater than some other after Liverpool formally launched their new Adidas dwelling and away kits with record-breaking gross sales.
Wirtz was introduced as Liverpool’s new No. 7 shortly earlier than the official launch of the brand new Adidas dwelling and away kits for the 2025/26 season.
For the reason that kits had been launched on August 1, no different participant’s shirt has offered extra.
Diogo Jota‘s No. 20 shirt – retired within the late striker’s honour however accessible for buy with earnings going to the LFC Basis – was the second-best vendor.
Liverpool have introduced the launch of their new Adidas kits as essentially the most profitable within the membership’s historical past, with orders from over 150 completely different international locations.
Gross sales are up by over 700 p.c from final 12 months’s Nike equipment launch, boosted by the reopening of a new-look official membership retailer exterior Anfield.
* Buy the brand new dwelling and away kits from the official LFC on-line retailer right here
When it comes to social engagement additionally it is essentially the most profitable equipment launch within the Premier League forward of the 2025/26 marketing campaign.
Liverpool and Adidas have agreed a 10-year contract in what’s the third partnership of their historical past, with the German producer additionally supplying kits from 1985 to 1996 after which 2006 to 2012.
The deal is projected to be price significantly greater than the earlier settlement with Nike and can earn the membership a lot larger than the £60 million a 12 months reported.
Wirtz was among the many gamers used prominently throughout Liverpool’s advertising marketing campaign for the brand new crimson dwelling and white away kits, alongside teammates Virgil van Dijk, Mohamed Salah, Curtis Jones, Ryan Gravenberch and Alexis Mac Allister.
Ladies’s gamers Sofie Lundgaard, Jenna Clark and Fuka Nagano additionally modelled the kits for the August 1 launch.
Liverpool broke the British switch file to convey Wirtz to Merseyside from Bayer Leverkusen this summer season, with the attacking midfielder signed for £116 million.
It’s no shock that he’s instantly the preferred participant on the again of supporters’ shirts, notably as it isn’t unusual on the subject of high-profile new signings.
Dominik Szoboszlai had the most-sold shirt within the 2023/24 season with Mac Allister third within the listing behind Mohamed Salah.
* Buy the brand new dwelling and away kits from the official LFC on-line retailer right here
