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Africa: Hospitality’s Future in Africa Lies With Tech-Savvy, Arms-On Technology – Karl Hala


The way forward for Africa’s hospitality business belongs to a tech-smart, hands-on, and hyper-local technology, in response to Karl Hala, Group Normal Supervisor of Continental Motels.

Hala spoke on the Lodge Managers Africa Convention in Lagos, the place he delivered a keynote titled “Reimagining African Hospitality: Powered by Folks, Constructed for the World.”

Hala in his deal with outlined a daring imaginative and prescient for reworking the continent’s hospitality sector.

Noting Africa’s standing because the youngest continent on the planet, Hala lamented the continued paradox of a youthful inhabitants that’s both unemployed or pressured to hunt alternatives overseas.

“We import coaching manuals and export expertise. That is the paradox we should finish,” he stated.

Hala criticized the outdated hospitality coaching fashions prevalent throughout Africa, noting the disconnect between theoretical instruction and real-world abilities.

“I’ve seen all of it — outdated curriculums, instructors who’ve by no means labored a five-star shift, college students memorizing what they need to be mastering,” he stated.

To shut this hole, Hala emphasised the necessity for modern coaching options that convey school rooms into resorts, leveraging know-how resembling digital actuality (VR), synthetic intelligence (AI), and gamification to have interaction the continent’s digital-native youth.

“A cleansing supervisor in Kigali ought to be capable to be taught the identical abilities, on the identical digital platform, as a hospitality trainee in Geneva. That’s equality and innovation,” he defined.

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Hala urged stakeholders to rethink hospitality past mere service, advocating for a strategic strategy that prioritizes funding in expertise and youth as drivers of progress and stability.

“Undertrained employees is the most costly luxurious you may ever pay for,” he warned.

Rejecting the adoption of overseas hospitality fashions, Hala known as for African-centric methods that respect and incorporate the continent’s distinctive heritage.

“Let’s create our personal working manuals — proudly African, globally admired,” he stated.

He additionally championed the event of regional hospitality hubs past conventional facilities like Lagos and Nairobi, citing cities resembling Ilorin, Goma, and Banjul as rising expertise swimming pools.

“Expertise isn’t solely in Lagos or Nairobi. It is in Ilorin. In Goma. In Banjul. In Mbale,” he asserted.

Drawing a cultural analogy, Hala likened Africa’s hospitality business to jollof rice — “everybody’s obtained a model, however ours simply hits totally different.”

He inspired business leaders to make sure that African hospitality is acknowledged worldwide as “cooked by native palms, seasoned with world perception, and served with African pleasure.”

Hala declared that if Africa embraces daring digitization, sensible coaching, and fearless promotion, it won’t simply be the world’s hospitality workforce however its true compass.



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