Amazon is testing short-form AI-powered audio product summaries on choose product pages, the corporate introduced on Wednesday. The audio summaries are voiced by what Amazon calls “AI-powered buying consultants” that debate key product options, buyer evaluations, and data from throughout the online.
The brand new AI product summaries may be accessed by tapping the “Hear the highlights” button within the Amazon Buying app. Amazon will take a look at the characteristic on merchandise that sometimes require consideration earlier than buy, the corporate says.
The concept behind the characteristic is to assist Amazon clients save time whereas buying and get essential info via a conversational, discussion-style format.
“The characteristic makes product analysis enjoyable and handy — it’s like having useful mates talk about potential purchases to make your buying simpler, even in the event you’re multitasking or on the go,” the corporate wrote of their weblog publish.
Picture Credit:Amazon
The summaries are at present obtainable on choose merchandise to some U.S. clients. Amazon plans to roll out the characteristic to extra merchandise and to extra U.S. clients within the coming months.
The corporate explains that the characteristic makes use of giant language fashions (LLMs) to generate scripts by pulling from buyer evaluations and data from the online, after which transforms this content material into short-form audio clips.
Amazon says the brand new characteristic joins its present suite of AI-powered buying options, which incorporates Rufus, its generative AI buying assistant, and Pursuits, an AI characteristic that displays new merchandise that match your pursuits.
Amazon isn’t the one tech big that’s leveraging short-form AI-powered audio to assist customers get knowledgeable in a fast, environment friendly means. Final 12 months, Google’s NotebookLM rolled out Audio Overviews, a characteristic that provides customers the flexibility to generate a podcast with AI digital hosts based mostly on paperwork they’ve shared with the AI analysis assistant, equivalent to course readings or authorized briefs.
