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Apple surveys Imaginative and prescient Professional customers and asks about Meta’s Ray-Bans


Apple is surveying Imaginative and prescient Professional house owners, and a number of the questions transcend the machine’s consolation or decision. Along with options like Visitor Mode, and which equipment individuals really use, Apple needs to know what its customers see in rival merchandise (even in classes the place it doesn’t compete but).

Apple is already exploring methods to compete within the sensible glasses market

As reported by MacRumors, Apple is asking Imaginative and prescient Professional customers whether or not additionally they personal merchandise just like the Meta Quest 3, Meta Quest Professional, PlayStation VR, Valve Indexand ByteDance’s Pico, all of which compete in the identical normal class, to some extent.

However Apple doesn’t cease there, and reportedly is also inquiring customers about sensible glasses, just like the Meta Ray-Bans, Amazon Echo Framesand Snapchat Spectacles. These merchandise aren’t direct rivals to the Imaginative and prescient Professional, however they may quickly be up towards Apple’s personal sensible glasses, that are rumored to launch in 2027.

Apparently, not all Imaginative and prescient Professional customers seem like seeing the identical model of the survey. As person jimmypopjr shared on Reddit:

“huh, I acquired a AVP survey in the present day, however there was no point out of further Imaginative and prescient merchandise. Was centered round how would I enhance the present model.”

Product surveys are frequent, however this one wasn’t

Apple usually runs product surveys, together with one despatched to Imaginative and prescient Professional customers as lately as final October, which centered on satisfaction and normal usability.

That spherical included questions like:

How usually do you employ your Apple Imaginative and prescient Professional whereas the battery is related to an influence supply?

What’s your favourite characteristic or facet of Apple Imaginative and prescient Professional thus far?

What one factor, if something, would you add to or change about Apple Imaginative and prescient Professional?

Nonetheless, the timing of this new survey is difficult to disregard.

Simply yesterday, analyst Ming-Chi Kuo outlined Apple’s headset roadmap, which features a spec-bumped Imaginative and prescient Professional with an M5 chip in 2025, light-weight sensible glasses and a extra reasonably priced Imaginative and prescient mannequin in 2027, and a second-generation Imaginative and prescient Professional by 2028.

Kuo additionally mentions two further XR merchandise and a show accent machine, although growth of the latter is at present on maintain.

Do you personal any of Apple’s competing gadgets? What’s your expertise like? Tell us within the feedback.

Headset offers on Amazon

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