Apple’s newest iPad Professional refresh in all probability did not harm gross sales.
As consumers tried to beat tariff-forced worth will increase that have not but materialized, Apple’s iPad lineup recorded notable development within the second fiscal quarter of 2025.
Apple shipped nearly 13 million tablets within the interval and stays the planet’s best-selling pill maker. Knowledge shared by IDC Analysis reveals that Apple shipped 12.7 million items within the second fiscal quarter. The determine represents 2.4% year-over-year development for Apple’s pill enterprise.
Apple has three iPads to thank particularly, together with tablets at reverse ends of the worth vary.
The current replace to the ten.9-inch iPad, the primary in three years, is alleged to have helped enhance gross sales to price-conscious consumers. These on the lookout for extra efficiency selected to select up a brand new M3 iPad Air”>iPad Air in each 11- and 13-inch sizes.
Apple’s iPad enterprise has been sturdy of late.
By comparability, Samsung shipped 7.2 million tablets however managed even higher development than Apple. Samsung managed 4.2% enlargement in comparison with the earlier 12 months.
Most notable is Amazon’s pill gross sales development of an unimaginable 205%. Regardless of that, it nonetheless solely accounts for 8% of the market share, whereas Apple holds over 33%.
Distributors elevated their pill shares forward of the imposition of tariffs, and consumers anticipating worth hikes pushed gross sales development additional than may in any other case have been anticipated. Further options, improved efficiency, and new AI capabilities are additionally thought to have pushed consumers to improve.
Apple’s M3 iPad Air and entry-level iPad had been introduced in March, whereas the M4 iPad Professional was unveiled in Might.
Apple introduced its most up-to-date monetary figures, together with iPad gross sales. Whereas it hasn’t introduced gross sales volumes by unit in years, for the quarter ending June 28, 2025, Apple offered $6.6 billion value of tablets in comparison with $6.4 billion the quarter earlier than.
Nonetheless, the determine really represented a fall in gross sales of 8% 12 months over 12 months. That means that consumers are selecting cheaper, extra entry-level iPads.
Within the firm’s quarterly earnings name, Apple CEO Tim Cook dinner posited a possible motive for an uptick within the variety of iPads offered through the quarter. Cook dinner stated through the name that folks selected to purchase in April particularly due to the specter of worth will increase led to by new import tariffs.
