Final week, in all probability as a result of I used to be the least busy with precise work on the time, I occurred to be the Macworld staffer who first noticed the WWDC 2025 announcement in my inbox. And for a second I used to be fairly excited: WWDC, in spite of everything, is the second greatest date in Apple’s calendar, an occasion whose raft of software program reveals units the tone for the 12 months to come back.
However then I considered it a bit extra and realized that I didn’t care. I’m completed with WWDC. And if I wasn’t contractually obliged to cowl it for work, I strongly doubt that I’d even watch.
Look, don’t get me flawed: I perceive that WWDC 2025 is essential for Apple. The corporate’s final 12 months have been fairly shockingly unhealthy on the software program aspect, punctuated by failures, delays, and damaged guarantees, and it wants to indicate builders and prospects that it might probably flip issues round. As Jason Snell places it, Apple should repent its errors, not repeat them.
I’m simply struggling to really feel something apart from apathy on the prospect of watching Apple’s prime brass both admit their failings or, extra probably, act like nothing went flawed. One end result is miserable and boring; the opposite miserable and infuriating. Neither feels like a enjoyable strategy to spend a night (as will probably be right here within the U.Ok.).
Let’s discuss for a minute about what Apple ought to do on June 9. Tim Cook dinner, Craig Federighi, and whoever else is on stage ought to be utterly trustworthy. A number of reputational harm was completed when final 12 months’s claims concerning the next-gen contextually conscious Siri, a characteristic that was used to promote iPhone 16 handsets, turned out to be nothing greater than sizzling air. If that characteristic continues to be coming, Apple ought to say exactly when, and in exactly what type. If not, it ought to admit that and clarify exactly what went flawed. The corporate must regain belief. Now will not be the time for razzle-dazzle.
Speaking of razzle-dazzle, I took half within the Macworld podcast this week, and my colleague Karen Haslam made what I believed was an excellent suggestion. This 12 months, Apple shouldn’t announce any new options in any respect. It ought to do what it did with the launch of Mac OS X Snow Leopard in 2009: a zero-frills stability replace. (Or what Snell extra sympathetically calls “a clean-up and consolidation section.”) Repair what’s there as an alternative of cramming in additional issues to go flawed in flip. Have the braveness to be boring however good, as an alternative of zeitgeisty however ineffective. That will be the proper factor to do. However it might be much less attention-grabbing than soil science.
Not that there’s a lot likelihood of WWDC 2025 taking part in out that approach. Right here’s a much more believable itinerary:
10.01: Welcome to WWDC! The iPhone, the iPad, and the Mac are about to vary in a giant approach. Greater than ever earlier than! Greater than a home!
10:02: Have a look at this graph. Apple Intelligence is probably the most beloved AI platform on the earth! (quotation wanted)
10:04: Let’s begin with the iPhone. In iOS 19, Siri will have the ability to learn minds, predict the long run, and cook dinner boiled eggs precisely the way in which you want them…
And whereas that is all occurring, the assembled devs smile and nod and grind their enamel. They give thought to all of the options introduced final 12 months that by no means arrived and scratch their heads making an attempt to think about a single characteristic in iOS 18 that delivered any tangible profit. After which Craig Federighi makes a joke about working for Lumon.
I get it, in fact. Shareholders demand development and hype, and Apple feels it has to play ball. So as an alternative of specializing in and really delivering the options promised final 12 months, it rushes forward with the subsequent set of options. It’s juggling knives on a treadmill. However I’ve misplaced my style for blood.
Both approach, WWDC 2025 goes to be a distasteful spectacle. Both Apple admits it acquired the whole lot flawed, and now we have to look at John Giannandrea apologize for 90 minutes earlier than being ceremoniously lowered right into a volcano. Or we get plastered-on smiles, but extra guarantees, and countless boring Apple Intelligence hype. WWDC 2025 goes to be terrible. There’s just one query: terrible in what approach?
Foundry
Welcome to our weekly Apple Breakfast column, which incorporates all of the Apple information you missed final week in a helpful bite-sized roundup. We name it Apple Breakfast as a result of we expect it goes nice with a Monday morning cup of espresso or tea, nevertheless it’s cool if you wish to give it a learn throughout lunch or dinner hours too.
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Podcast of the week
Apple Intelligence and Siri have been making numerous noise recently, and all for the flawed causes. Within the newest episode of the Macworld Podcast, we discuss how Apple has made a multitude of issues, leading to delays, administration adjustments, and unhealthy PR.
You may catch each episode of the Macworld Podcast on Spotify, Soundcloudthe Podcasts app, or our personal web site.
Opinions nook
The rumor mill
Your goals of a small iPhone simply died (once more).
Apple could also be engaged on a radically new all-glass Apple Watch.
Thrilling particulars emerge of Apple’s LiquidMetal folding iPhone hinge.
The Apple Watch could get a brand new life as a camera-equipped AI gadget…
…whereas the Apple Watch SE won’t have a future in plastics in spite of everything.
2026 Porsche fashions seemingly abandon plans for next-gen CarPlay.
Software program updates, bugs, and issues
Don’t be fooled by ‘unrepresentative’ iOS 19 screenshots, leaker warns.
New Apple Watch characteristic means you’ll by no means sleep by an alarm once more.
iOS 18.4 AirPods Max replace will add lossless and extremely‑low latency audio.
And with that, we’re completed for this week’s Apple Breakfast. If you happen to’d prefer to get common roundups, join our newsletters, together with our new e-mail from The Macalope–an irreverent, humorous tackle the most recent information and rumors from a half-man, half-mythical Mac beast. You too can comply with us on Fb, Threads, Bluesky, or X for dialogue of breaking Apple information tales. See you subsequent Monday, and keep Appley.
