LONDON, United Kingdom, 8 August 2025-/African Media Company (AMA)/- Backbase, the worldwide chief in Engagement Banking, in partnership with the African Banker journal, has launched the inaugural report within the Africa Digital Banking Expertise Sequence 2025, a well timed publication that explores the transformation of banking throughout the continent in an age of hyper-personalisation, AI integration, and monetary inclusion.
The report “Retail banking: Competing for the fashionable African buyer” relies on an unique survey of over 200 senior banking executives throughout 40 African international locations. It offers an in depth, data-driven evaluation of how African banks are shifting from conventional transactional fashions to AI-powered platforms that prioritise tailor-made buyer journeys and operational effectivity.
Key findings from the report embody:
Retail banking stays the primary entry level for digital transformation, with 39% of banks prioritising it, adopted by SMEs and company banking. AI is turning into central to reaching the unbanked, with banks utilizing various information and machine studying to de-risk credit score and ship scalable companies past bodily branches. Operational effectivity, monetary inclusion, and market share growth are the highest three digital priorities for African banks. Banks are more and more adopting omnichannel methods, integrating on-line, cell, and bodily companies to ship seamless person experiences.
The largest challenges stay digital literacy gaps (77%), cybersecurity issues (55%), and restricted web entry (52%), although all are anticipated to lower with rising digital adoption and funding.
The report additionally options an in-depth case examine of Mauritius Industrial Financial institution (MCB), showcasing how the Backbase Engagement Banking Platform enabled MCB to quickly scale and launch new digital companies, from SME banking to retail wealth apps, with excessive satisfaction scores and accelerated function rollout.
Heidi Custers, World Technique & Transformation Director at Backbase stated: “This report exhibits simply how far African banks have are available rethinking the client expertise. What stands out is the shift from one-size-fits-all merchandise to extra considerate, data-driven companies. It’s not about chasing traits—it’s about making digital banking work for actual folks, at scale.”
The complete report is on the market for obtain now at https://www.backbase.com/insights/stories/african-digital-banking-report-competing-for-the-modern-african-customer
Distributed byAFrican Media Company (AMA) on behalf of Backbase.
About Backbase
Backbase is on a mission to re-architect banking across the buyer. The corporate’s Engagement Banking Platform empowers monetary establishments to speed up their digital transformation and ship frictionless, personalised buyer experiences throughout all touchpoints. Based in 2003 and headquartered in Amsterdam, Backbase helps over 150 monetary establishments globally, serving to them transfer past channel-based level options to true, customer-centric banking.
Be taught extra: www.backbase.com
About African Banker
African Banker is the continent’s premier publication devoted to banking and finance. Revealed quarterly, it offers in-depth protection and authoritative insights into the most important developments shaping Africa’s monetary sector, from fintech and coverage reform to funding traits and govt management. As a trusted companion of main establishments, African Banker convenes key stakeholders by means of its awards, summits, and particular stories.
Press Contact
Backbase
Alexandros Papaioannou
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