Apple will launch the usual iPhone 18 in early 2027, marking a significant shift within the firm’s launch technique starting in 2026.
In accordance with business analyst Ming-Chi KuoApple plans to separate its flagship iPhone lineup between two launch home windows yearly. The iPhone 18 Professional fashions and a brand new foldable iPhone will arrive within the second half of 2026, whereas the usual iPhone 18 and an up to date iPhone 18e will observe within the first half of 2027. Here is how Kuo sees the following two and a half years of iPhone launches shaping up:
2H25: iPhone 17 Professional Max, iPhone 17 Professional, iPhone 17 Slim, iPhone 17
1H26: iPhone 17e
2H26: iPhone Foldable, iPhone 18 Professional Max, iPhone 18 Professional, iPhone 18 Slim
1H27: iPhone 18, iPhone 18e
2H27: iPhone Foldable 2 (already kicked off), iPhone 19 Professional Max, iPhone 19 Professional, iPhone 19 Slim (with a bigger show vs. 18 Slim)
Kuo attributes this strategic shift to 2 key elements: addressing the “advertising hole” created by primarily Chinese language opponents who usually launch flagships within the first half of the yr, and stopping “diluted advertising efforts” as Apple’s iPhone lineup expands.
Kuo’s roadmap tallies up with the most recent report from The Data, which revealed Apple’s plans to debut the iPhone 18 Professional, Professional Max, Air, and a brand new foldable machine in fall 2026, with commonplace fashions following in spring 2027.
The staggered method would additionally assist Apple handle manufacturing assets extra effectively as its lineup grows to 6 units as an alternative of 5. If applied, it will be the primary deliberate separation of Apple’s flagship iPhone releases for the reason that firm established its annual fall launch sample with the iPhone 4S in 2011.
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