For years, U.S.-based tech corporations have tapped into India’s huge and rising web consumer base for development. OpenAI is not any exception. However whereas the AI lab claims that India is one in every of its fastest-growing ChatGPT markets, third-party knowledge means that OpenAI could also be struggling to show that momentum into income.
Based on analytics agency SensorTower, customers in India have spent $8 million on ChatGPT subscriptions by means of in-app purchases since 2023. That doesn’t embody purchases made by means of the ChatGPT internet app. However notably, it’s a fraction of the $330 million SensorTower estimates U.S. customers have spent on ChatGPT in-app.
One doubtless issue is the dearth of native pricing for India. OpenAI’s least expensive ChatGPT plan within the nation prices $20 (greater than ₹1,700) monthly, which is taken into account costly for a digital subscription in India.
When contacted, OpenAI didn’t share particular particulars about its development in India however pointed us to a latest publish on X by COO Brad Lightcap, which claims that India is ChatGPT’s fastest-growing market.
Low because the income is likely to be at current, India should find yourself being a serious development driver for OpenAI. The corporate’s CEO, Sam Altman, lately expressed a want for OpenAI to develop into a multi-billion-user platform. Tapping into India’s over 950 million web customers may assist bootstrap that effort.
OpenAI apparently thinks so. The corporate is reportedly courting an alliance with Reliance Jioone in every of India’s greatest cellular carriers, to get ChatGPT in entrance of extra customers.
Within the meantime, ChatGPT continues to develop organically in India.
Picture Credit:Jagmeet Singh / TechCrunch
Based on knowledge from app tracker Appfigures, greater than 20% of ChatGPT Android app downloads this yr thus far have been in India. At the very least a portion of that development was fueled by the lately launched revamped picture generator in ChatGPT, which went viral for its capability to create life like Ghibli-style artwork.
For context, ChatGPT has greater than 500 million weekly customers globally.
