Apple at present introduced that AirPods Max with a USB-C port might be gaining assist for lossless audio and ultra-low latency audio with a firmware replace subsequent month, alongside the discharge of iOS 18.4, iPadOS 18.4, and macOS 15.4.
For context, audio information are sometimes compressed to maintain file sizes smaller. There are lossy compression requirements like MP3, and Apple’s personal Superior Audio Codec (AAC), which lead to some knowledge loss. Then, there are lossless compression requirements like Apple Lossless Audio Codec (ALAC), which protect all the authentic knowledge. The whole Apple Music catalog of greater than 100 million songs is encoded in each AAC and ALAC.
In a submit on X at presentApple’s advertising and marketing chief Greg Joswiak stated lossless audio and ultra-low latency audio are the “final” audio upgrades for the AirPods Max, promising “mind-blowing sound high quality.” Nevertheless, this advertising and marketing declare seems to be at odds with what Apple states in a assist doc on its web site.
Within the doc, Apple says AAC already delivers audio that’s “nearly indistinguishable” from an authentic studio recording. Accordingly, the corporate additionally says “the distinction between AAC and lossless audio is nearly indistinguishable.”
If lossless audio presents no main enchancment over AAC, in accordance with Apple, then calling it an “final” improve is unjustified advertising and marketing hype.
As for decrease latency, that doesn’t instantly influence sound high quality.
All in all, lossless audio is much much less important of an improve than Joswiak is making it out to be, as Apple admits on its very personal web site.
Greg, I imply this with all due respect, virtually no one can distinguish the distinction utilizing the AirPods Max and a person of your superior age undoubtedly can’t.
— Quinn Nelson (@SnazzyLabs) March 24, 2025
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