Apple took the primary place in international smartphone gross sales through the first quarter of 2025, in keeping with new knowledge from Counterpoint Analysis. It is the primary time Apple has taken the highest spot throughout a primary quarter, capturing 19% of the worldwide market.
The iPhone maker’s success got here regardless of financial uncertainties, with Apple benefiting from the iPhone 16e launch and powerful efficiency in rising markets. Beginning at $599, the iPhone 16e was launched by Apple in March to exchange the iPhone SE, essentially the most reasonably priced gadget within the firm’s lineup.
Samsung adopted in second place with 18% market share, persevering with its gradual decline from 21% in Q1 2023. The Korean producer skilled a gradual begin as a result of late launch of its S25 collection, however noticed gross sales enhance in March.
Xiaomi saved tight to its progress trajectory to safe third place with 14% of the market, up from 13% a 12 months earlier. The Chinese language firm’s enlargement benefited from progress in its home market, the place its entry into electrical autos has enhanced its model presence. In the meantime, vivo and OPPO rounded out the highest 5.
The worldwide smartphone market grew 3% year-over-year in Q1 2025, however Counterpoint has revised its annual forecast and now expects a slight decline for the complete 12 months. The adjustment is because of rising financial uncertainties, notably associated to tariffs imposed by U.S. President Donald Trump.
Counterpoint believes that financial volatility could lead on shoppers to postpone smartphone purchases, which might doubtlessly disrupt the provision chain and improve commerce dangers.
Apple’s efficiency was notably regional in nature. Whereas gross sales remained flat or declined within the U.S., Europe, and China, the corporate achieved double-digit progress in Japan, India, Center East and Africa, and Southeast Asia.
