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The grammatically incorrect ‘Bâtir Maisons Canada’ instantly turned ‘Maisons Canada’ hours after it was first introduced
Revealed Mar 31, 2025 • Final up to date 4 hours in the past • 2 minute learn
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Liberal chief Mark Carney has been dubbed “Google Translate Carney” over his marketing campaign’s typically awkward French translations. Picture by Tony Caldwell/Postmedia/File
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OTTAWA — All it took was a couple of references to E.T. the Additional-Terrestrial and a few harsh phrases from the Parti Québécois chief for the tweak to occur.
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On Monday, the federal Liberals discreetly modified the French model of their proposed housing entity meant to speed up the development of inexpensive housing after they had been mocked on social media for a reputation that was seemingly created with Google Translate.
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Talking in Vaughan, Ont., Liberal Chief Mark Carney introduced the creation of a wholly new entity, Construct Canada Properties, which he described as a “lean, mission-driven group” that might act as a developer to construct low-cost housing at scale.
He then repeated the announcement in French, calling the entity “Bâtir Maisons Canada.” That very same title was used within the official Liberal press launch that morning.
Mathieu Bock-Cote, an influential conservative political columnist in Quebec, posted the phrases of the brand new robotic-sounding entity with an AI-generated image of E.T. with Carney on X, the social media web site previously often called Twitter.
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“Bâtir Maisons Canada” is as grammatically incorrect because the extraterrestrial’s notorious phrase “E.T. telephone house” in Steven Spielberg’s 1982 film.
Others took subject with the poor high quality of the French translation and took the chance to attain some political factors towards the federal Liberals.
PQ Chief Paul St-Pierre Plamondon stated he was shocked to see folks overlook their “clear indicators of contempt for Quebec” whereas Vincent Desmarais, Conservative Chief Pierre Poilievre’s Quebec adviser, known as the Liberal chief “Google Translate Carney.”
Even former Liberal aide, Jeremy Ghio, tweeted that the French title evidently skipped a couple of levels of enhancing.
Just a few hours later, the title had modified to develop into merely “Maisons Canada.”
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We’re going to create a brand new entity, Maisons Canada, an agile group and targeted on its mission which:
– will act as a promoter of recent inexpensive residential tasks
– will catalyze a brand new residential business
– will present funding to producers of …
— Mark Carney (@MarkJCarney) March 31, 2025
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It isn’t the primary time that Liberals have come underneath hearth for a poor French translation.
In 2019, the occasion used The Strumbellas’ “One Hand Up” as their official marketing campaign music and obtained the group to interpret it in French. However the poor high quality of the interpretation and other people’s incapacity to grasp the lyrics brought about the occasion to cease utilizing the music.
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calevesque@postmedia.com
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