The Fragrance Co. Africa (TPCA) and good logistics firm Pargo have launched a regional supply partnership geared toward bettering entry to inventory for casual perfume entrepreneurs working throughout Southern Africa.
The partnership helps 1000’s of impartial sellers inside TPCA’s fragrance gross sales ecosystem, enabling them to gather merchandise quicker and extra reliably by way of an built-in last-mile supply options
Via Pargo’s tech, TPCA has launched a seamless supply resolution that allows casual perfume sellers to gather inventory inside 48 to 72 hours from greater than 3,000 Pargo assortment factors, even in areas the place conventional supply techniques have failed.
The partnership comes at a crucial time. In line with the Worldwide Labour Groupgreater than 70% of employment in Africa is casual, with girls representing the biggest share. In South Africa, the unemployment price stands at 32.9%, rising to 45.5% amongst youth, as reported in Stats SA’s Q1 2025 Labour Drive Survey. For a lot of within the area, casual commerce will not be solely a way of survival — it’s the muse for self-determined progress, notably in sectors like magnificence, cell gross sales, and resale.
“This partnership is deeply private to us,” stated The Fragrance Co. Africa founder, Bathabile Moreki. “It’s about constructing techniques that work for individuals who’ve needed to create alternatives out of little or no. Our brokers — from Soweto to Francistown — aren’t simply resellers. They’re businesswomen, moms, breadwinners, and visionaries. What we’ve carried out with Pargo is remedy an actual operational barrier that was slowing them down. Now, they get inventory faster, with much less problem, and extra management. That form of entry doesn’t simply assist a sale — it affirms somebody’s capacity to construct one thing lasting.”
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TPCA’s regional hubs now function as branded Pargo Enterprise Factors (PBPs), supported by Pargo’s tech infrastructure. These hubs are outfitted with in-store parcel gadgets, real-time monitoring instruments, buyer notification techniques, white-labelled mapping, knowledge reporting, and operational coaching. The purpose will not be solely to allow quicker collections, however to assist brokers ship a constant buyer expertise — regardless of the place they’re primarily based.
The affect of the rollout has already been felt. In Seshego, Limpopo, 27-year-old TPCA agent Lerato, who beforehand waited as much as per week for deliveries, now receives her orders in underneath three days and has seen her month-to-month earnings triple. In Francistown, Botswana, a cross-border reseller shared how constant deliveries have helped her retain clients and increase into beforehand unreachable communities. “Folks purchase as a result of I ship. On time, each time,” she stated.
Pargo Advertising and marketing Supervisor, Amandla Mbana stated the collaboration speaks on to Pargo’s mission of enabling accessible logistics for underserved markets. “This partnership is precisely why Pargo was based,” she stated. “Our job is to assist companies that function outdoors conventional buildings however nonetheless demand consistency, scale, and reliability. TPCA has created a sturdy gross sales ecosystem throughout Southern Africa, and we’re proud to supply the logistics layer that powers it.”
The TPCA–Pargo partnership displays a rising demand for supply fashions that centre actual entrepreneurs — not simply city clients or formal retailers. The businesses are already piloting additional growth in Lesotho, Eswatini, and components of southern Zimbabwe, with future rollouts in Zambia and Mozambique underneath overview.
“You’ll be able to’t speak about entrepreneurship in Africa should you’re not fixing for entry,” stated Moreki. “Logistics will not be the tip of the enterprise — it’s the start of belief. And belief is what retains a buyer coming again.”
For media enquiries, please contact Lwazi Nongauza on +27 74 461 9084
About The Fragrance Co. Africa
Based by Bathabile Moreki, The Fragrance Co. Africa is a proudly South African perfume enterprise that empowers on a regular basis folks to earn by way of inexpensive, high-quality perfumes impressed by prime designer manufacturers. With a rising nationwide footprint of brokers and franchise hubs, TPCA is constructing a brand new mannequin for black-owned, women-led enterprises within the magnificence trade. Be taught extra: www.theperfumecoafrica.com
About Pargo
Pargo is a South African good logistics firm specialising in last-mile supply options. With over 3,000 pick-up factors throughout the nation, Pargo helps companies — giant and small — connect with their clients, wherever they’re. Its mission is to make supply in e-commerce inexpensive , dependable, and accessible for anyone in Africa Go to: www.pargo.co.za
