The Apple brand was at all times positioned entrance and heart of the iMac, till the primary M-series mannequin was launched in 2021. That M1 iMac featured an up to date design that lacked an Apple brand on its “chin.” And each iMac since then has adopted swimsuit.
In response to an X publish by Kosutami_Ito, Apple did take into account putting an Apple brand on the chin–throughout Engineering Validation Testing (EVT), the plan was to place the Apple brand there. However then Apple determined to not do it, and we don’t know why.
Kosutami_Ito has a historical past of posting leaks, with some previous accuracy–final 12 months, they posted that Apple killed its FineWoven case lineup, which Apple did quietly. Within the iMac publish, it’s not clear if the entrance body within the image is an precise Apple prototype, a product produced by a non-Apple firm, or an inventive rendition of what the iMac Apple brand would seem like.
The final sentence within the publish–“Then they eliminated it till at the moment”–additionally brings up questions. What does that imply? Is the image from Apple’s manufacturing of a brand new M5 iMac that can have the emblem? Or are they exhibiting a picture of an early M1 prototype that wasn’t publicly seen till at the moment?
A teardown of the iMac reveals that the chin homes most of iMac’s important parts, with loads of empty house behind the show panel. It seems that Apple had a aim of constructing the iMac as skinny as attainable, and the chin performs a component in that aim. And as I level out in my iMac assessment, the chin makes place for Submit-It notes–with or with out an Apple brand.
