Meta is beginning to take a look at a brand new function in Threads that lets customers observe the identical creators they observe on X, the corporate confirmed to TechCrunch.
“We’re at present testing a approach so that you can discover and observe creators from different platforms on Threads, making it simpler to attach with the folks and conversations that matter to you,” mentioned Meta spokesperson Alec Booker in an emailed assertion.
Picture Credit:Maxwell Zeff / TechCrunch
In recent times, a number of creators have left X for competing platforms, corresponding to Threads and Bluesky, however have misplaced their huge followings within the course of. In the meantime, some customers have reportedly struggled to create the identical communities that they had fostered for years on X. This function goals to make that migration simpler for creators and customers who’re simply getting arrange on Threads.
The function, at present in beta testing, was first noticed by safety researcher and former Meta worker Jane Manchun Wong.
When opening the Threads cell app on Wednesday, some customers, together with TechCrunch, have been proven a pop-up saying they will now “Discover common creators from X.” The pop-up takes customers to the beta function, which gives directions on how one can obtain their following listing from X and import it to Threads.
It’s unclear how precisely Meta is matching creators on the X platform to their profiles on Threads. Meta says the product will work for “common creators,” however maybe not everybody you observe on X. Meta didn’t instantly reply to TechCrunch’s request for touch upon the matter.
That mentioned, options like this are serving to Threads grow to be a stable various to X, with a gradual progress price. In January, Meta reported that Threads had greater than 320 million month-to-month energetic customers (MAUs), up from 300 million MAUs in December. Whereas each firm measures MAUs in a different way, it appears Threads is now on a comparable scale to X.
