TikTok is rolling out AI-powered Sensible Key phrase Filters to permit folks to restrict content material they don’t need to see on their For You web page, the corporate introduced on Tuesday.
Whereas TikTok already permits customers to make use of key phrase filters to limit particular content material from showing of their feeds, the brand new Sensible Key phrase Filters will use AI to moreover restrict content material that comprises comparable key phrases, equivalent to synonyms.
The device will present you which ones further key phrases are being filtered along with your unique one. For instance, for those who select to filter out “reworking,” TikTok will even filter out “renovation” and “renovations.” The corporate says that customers will quickly have the ability to choose or deselect particular key phrases they need to embody.
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TikTok will even quickly double the variety of key phrases which you could add from 100 to 200. Plus, the social community plans to make it simpler so as to add them in bulk.
The corporate says it believes Sensible Key phrase Filters will get extra exact additional time, as extra folks use it.
TikTok additionally introduced that its Handle Subjects function, which it started piloting within the U.S. in August 2024, is now obtainable globally. The device allows you to tailor the For You feed to point out you kind of of sure matters, equivalent to sports activities, journey, humor, present affairs, dance, and meals.
You possibly can entry the function by going into Settings, deciding on “Content material Preferences,” after which clicking the “Handle Subjects” possibility. From there, you possibly can transfer the slider to customise how a lot of a selected kind of content material you need to see in your For You feed.
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As a part of right this moment’s announcement, TikTok shared that it’s launching a brand new schooling information to assist customers arrange and higher perceive their For You feed.
