Tinder remains to be struggling to generate income from its customers, because it reported a 7% dip in paying customers whereas its father or mother firm, Match Group, noticed a 5% dip in Q2 2025 throughout all courting apps, together with Tinder, Hinge, Match.com, and others.
To spice up engagement and push extra individuals to pay for its product, the corporate has undertaken a number of new initiatives. Throughout Match’s second-quarter earnings name, Match Group CEO Spencer Raskoff mentioned that Tinder will debut a brand new function known as “modes,” which can permit customers to modify between totally different courting targets to discover new connections in real-time. That is just like a earlier possibility the place Tinder allowed customers to place their relationship targets straight on their profiles.
Tinder will even discover a broader redesign and different new options, together with these aimed at school college students, to drive extra utilization amongst Gen Z.
One other new function permits customers to love particular components of a profile, nudging individuals to begin conversations based mostly on these likes, just like Match’s courting app Hinge.
The adjustments arrive amid a blended quarter for the courting app large, which reported flat year-over-year income of $864 million and earnings that declined from $133.3 million year-over-year to $122.5 million in Q2. Nevertheless, the corporate offered a better-than-expected Q3 outlook with income reaching $910-920 million, which boosted its inventory post-earnings.
Match additionally introduced it will make investments $50 million in product improvement, because the courting app maker goals to attach with youthful Gen Z customers and use AI to enhance its merchandise.
“We’ll take the primary steps in the direction of a brand new UI refresh in Q3 with a cleaner, sooner, and extra trendy look throughout your entire app,” Raskoff mentioned. “We’re on observe to check model one among a redesigned ‘see who likes you’ tab this fall with the objective of serving to customers join with individuals they’re extra prone to be focused on, in addition to to drive extra income,” he added.
Within the case of the latter, Tinder continues to experiment with AI-powered matching, which it debuted in New Zealand earlier this yr. The function delivers curated matches based mostly on info out of your Tinder profile, solutions to questions, and, optionally, insights from the person’s digicam roll images.
Now, the corporate intends to roll out this function to extra geographies.
“The interactive matching expertise we’ve been testing in New Zealand is particularly designed to enchantment to one of these viewers (customers underneath 30): Someone who doesn’t simply need to be judged based mostly on their bodily look. (The function is for) any individual who as an alternative is keen to place in a bit of little bit of time, reply some questions, after which get a customized outcome again,” Raskoff mentioned.
Plus, Raskoff famous that Tinder is considering launching extra college-specific options, together with permitting customers to simply search inside their school or different chosen faculties, to enchantment to youthful customers.
The corporate additionally supplied an replace on Tinder’s Double Date possibility, launched in June, that lets customers pair up with a good friend to match with one other couple. The courting firm mentioned it noticed optimistic outcomes with 92% of customers using the function being underneath 30.
Picture Credit:Tinder
This was Raskoff’s first full quarter on the helm of Match Group, as Zillow Group co-founder and Match Board member was appointed CEO in February.
Earlier this yr, the corporate introduced that Faye Iosotaluno would step down from the app’s CEO place in July, with Raskoff taking over the function. The corporate additionally laid off 13% of its workers (round 325 individuals) in Could, and closed open roles.
