This enlargement drive comes on the heels of Hyatt’s spectacular 51 per cent rooms development throughout Africa previously two years alone.
“Final 12 months marked a breakthrough for Hyatt in Africa, and we’re simply getting began,” states Stephen Ansell, Managing Director, Hyatt, Center East and Africa.
An excellent function of the lodge’s African technique is the dual-brand mannequin—an economical and versatile resolution for quickly urbanizing cities.
As international hospitality manufacturers sharpen their deal with untapped and rising markets, one title is charting an formidable course throughout Africa: Hyatt Resorts Company. The US-based multinational is betting massive on the continent’s rising center class, sturdy journey demand, and burgeoning enterprise corridors—with plans to develop its footprint by a staggering 50 per cent by the tip of 2030.
This enlargement drive comes on the heels of the enterprise’ spectacular 51 per cent rooms development throughout Africa previously two years alone, signaling not solely a powerful dedication to the area however a calculated technique anchored in knowledge, timing, and alternative.
Momentum in milestone markets
From the cobbled alleys of Zanzibar’s Stone City to the dynamic enterprise hub of Nairobi’s Westlands, the lodge model has lately launched a number of milestone properties. These embody Park Hyatt Marrakech, which marked the model’s debut in Morocco; Hyatt Centric Cairo West, its first on the continent; and Hyatt Regency Harare – The Meikles, its inaugural enterprise in Zimbabwe.
In March 2025, the corporate achieved one other regional first with the opening of Hyatt Place Nairobi Westlands and Hyatt Home Nairobi Westlands, a dual-branded improvement providing two distinct hospitality experiences below one roof. This mannequin, more and more widespread in city centres, permits Hyatt to focus on each long-stay enterprise vacationers and short-term vacationers in a single location—simply minutes away from Nairobi’s thriving cultural and business hubs reminiscent of Karura Forest, the Nairobi Nationwide Park, and the Westgate Mall.
“Final 12 months marked a breakthrough for Hyatt in Africa, and we’re simply getting began,” famous Stephen Ansell, Managing Director, Hyatt, Center East and Africa in a press release. “Our development throughout key leisure and enterprise hubs displays a strategic deal with having accommodations the place our visitors and World of Hyatt members need to journey most.”
Hyatt Regency Harare The Meikles The Kitchen (Supply/Hyatt).
Africa’s hospitality growth
This group’s bullish outlook aligns with broader developments reshaping Africa’s hospitality panorama. In keeping with the World Journey & Tourism Council (WTTC), Africa’s journey and tourism sector is forecast to develop at an annual fee of 6.8 per cent over the subsequent decade—greater than double the worldwide common.
The sector is projected to contribute over $168 billion to the continent’s GDP by 2033, pushed by improved air connectivity, rising incomes, and important infrastructure investments.
Regional financial centres reminiscent of Kenya, Morocco, Egypt, and South Africa are rising as tourism powerhouses, welcoming a rising inflow of each worldwide and regional guests. In the meantime, Nigeria and Ghana are witnessing a pointy uptick in enterprise journey and conferences, incentives, conferences, and exhibitions (MICE) exercise.
The lodge is positioning itself to capitalize on these dynamics by increasing into high-demand locations and gateway cities. Amongst its upcoming initiatives are Hyatt Regency Lagos Ikeja in Nigeria and Park Hyatt Johannesburg, set to open later this 12 months following the renovation of the long-lasting Winston Lodge.
“Investing with intent“
“We’re proud to collaborate with our trusted house owners to thoughtfully introduce Hyatt’s numerous manufacturers to each new and established markets,” stated Felicity Black-Roberts, Senior Vice President Growth, Hyatt, EAME. “That is an thrilling chapter within the development of Hyatt’s portfolio throughout Africa, as we add accommodations with intent in high-demand locations.”
This “intent” interprets into extra than simply numbers. It means tailoring lodge choices to suit native cultures and traveller wants—whether or not it’s art-focused luxurious at Cairo West or historic class at Meikles in Harare. It additionally displays a deepening of partnerships with native traders, builders, and governments, creating hospitality ecosystems that uplift surrounding communities.
Twin-brand technique and concrete attraction
An indicator of the lodge chain’s African technique is the dual-brand mannequin—an economical and versatile resolution for quickly urbanizing cities. By providing each limited-service and extended-stay choices below one roof, the enterprise says it maximizes land use and staffing effectivity whereas catering to a large spectrum of visitors.
Nairobi’s dual-branded Hyatt Place and Hyatt Home improvement is a transparent testomony to this method, setting a blueprint for different key cities reminiscent of Lagos, Johannesburg, and Dakar, the place enterprise and leisure blur seamlessly.
The Nairobi launch additionally comes as Kenya’s tourism sector rebounds strongly post-pandemic. In keeping with the Kenya Tourism Board, in 2024, Kenya noticed a file 2.4 million worldwide vacationer arrivals, reflecting a 15 per cent improve from 2023. This development resulted in a file KES452.2 billion in tourism earnings, a 19.79 per cent improve from the earlier 12 months, pushed by international occasions, safari tourism, and Nairobi’s popularity as a regional tech and enterprise hub.
Lodge chain’s street to 2030
The American multinational at present operates in markets together with South Africa, Egypt, Morocco, Ethiopia, Tanzania, Zimbabwe, Algeria, and Kenya. With Africa accounting for only a fraction of worldwide room provide however providing a few of the highest untapped tourism potential, the race for first-mover benefit is intensifying.
Because the multinational deepens its roots throughout the continent, its 2030 imaginative and prescient is not only about extra rooms—it’s about creating long-term worth. That features sustainable structure, community-driven employment fashions, and curated experiences that attraction to each worldwide explorers and home vacationers on the lookout for elevated, genuine stays.
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