The world is shifting the 9-5 as we all know it. AI is threatening job positions, there are layoffs, recessions are looming, and in the meantime, the worth of all the things goes up.
We’ve been saying this for years, however your life expertise, your ardour, and your abilities is likely to be your greatest security internet, and your greatest alternative for revenue going ahead.
For those who’re not benefiting from what you like doing and what you already know, then you could possibly be leaving a whole lot of potential on the desk!
We’ve been enormous proponents of beginning one thing of your individual — one thing that’s yours and may’t be taken away from you.
That is what we’ve believed for the reason that begin of Goats On The Street — wayyyy again in 2012 (yeah we’ve been round for awhile!)
However, it’s particularly related lately.
The reality is, a whole lot of what we used to depend on — secure jobs, regular revenue, predictable development — feels fairly shaky proper now.
However, don’t fear, it’s not all doom and gloom! There’s a method so that you can overcome these challenges, which is what I’ll get into on this article.
Most individuals assume they want extra credentials to start out a web-based model. And really, that is the place most individuals get caught —spending time on certifications, ready till they’ve an even bigger following, and taking extra programs to study extra concerning the subject that they already know!
We’ve come a great distance for the reason that first on-line model we construct again in 2012!
However the fact is:
You’re already sitting on one thing folks would pay to study — you simply don’t understand how beneficial it’s (but)!
We’ve helped greater than a thousand folks begin on-line manufacturers round their passions, abilities and experiences, primarily based on what they already know.
Which means, they didn’t must spend tons of time including extra to their plate…we merely helped them unpack the gold that was already there.
Your area of interest. Your wonderful concept. Your subsequent transfer…it’s discovered inside your abilities, your experiences, and your passions.
For those who’re fascinated with creating one thing of your individual (as a aspect hustle, or as a full-time gig), and wish to flip your experience into revenue, that is the place to start out.
Create a model that means that you can work from anyplace…like, Greece!
The three Buckets: Begin With What You Already Have
For those who’re not sure about what area of interest to choose or what sort of enterprise to start out, right here’s the framework we’ve personally used to provide you with our worthwhile concepts through the years, and it’s what we educate our shoppers as nicely.
It’s constructed on 3 ‘buckets’ that all of us have entry to — irrespective of your background, job title, or stage of expertise.
Be aware: we go deeper into this and actually aid you slender down your concept in our Area of interest Readability Program.
Bucket #1: Abilities & Information
That is the information you’ve accrued through the years. Abilities you’ve realized by way of your profession, college, certifications, coaching, self-education…and even simply trial and error.
You may not consider it as particular, as a result of it comes naturally to you now. However to another person, it’s precisely what they need assistance with.
Listed below are just a few examples:
Possibly you’ve…
Mastered Excel spreadsheets, and also you’ve constructed customized templates that save hours each week.
Grow to be an professional in designing logos, modifying resumes, or organizing digital recordsdata.
Found out methods to run a worthwhile Airbnb
Cracked the code on methods to develop a YouTube channel.
Found out a productive workflow and methods to repurpose one video into per week’s price of content material.
Been (or presently are) a venture supervisor, realtor, skilled chef.
Been licensed for instructing, teaching, being a private coach, or a yoga teacher.
Mastered information entry, bookkeeping, or utilizing accounting software program like QuickBooks.
Educated new workforce members and cherished breaking down complicated duties into easy steps.
Ran inner occasions, team-building actions, and even organized workplace potlucks — and folks noticed you because the “glue.”
Take your yoga certifications and switch it into your individual model
All of those abilities, all of this data that you’ve, can all be become your individual enterprise. It’s simply taking what you already do and already know, and deciding that you simply need to create one thing of your individual.
Listed below are just a few real-life examples from our shoppers:
Self-Made Millionaire and Finance Mentor turned private coach to assist inexperienced persons spend money on the inventory market and construct wealth
Licensed Yoga and Breathwork Teacher and Private Coach teaching girls in midlife to seek out bodily, emotional and non secular concord within the subsequent chapter of their lives.
Actual Property Investor and Landlord of 15 years teaching new landlords on getting began and handle their properties with confidence
Different Examples:
Morgan Overholt was a burned-out graphic designer and give up her 9-5 to freelance full time and switch her design abilities right into a $100,000 per yr enterprise.
Ali Abdaal was a physician who had to make use of productiveness hacks simply to outlive his demanding work. When he realized different folks might use his instruments in all areas of life, he give up his job to show it on-line and now earns over $4 million per yr.
Greg Langstaff was a profession advisor and recruiter who give up his job to show othe folks what to not do when going to job interviews. Now he makes relateable and humorous movies on tiktok and now runs a multi-6-figure enterprise providing resume evaluations, and promoting programs and training.
Right here’s the factor:
What you understand how to do — whether or not it’s out of your job, your aspect hustle, or your individual curiosity through the years — can turn into the inspiration of your area of interest.
What feels apparent, straightforward, or boring to you, may very well be life-changing to another person who’s caught, confused, or overwhelmed. And so they simply don’t know the place to start out.
We see this on a regular basis. Folks turning on a regular basis abilities into companies — instructing what they already know. You don’t have to study one thing new to get began. You simply have to learn to bundle what you already know in a method that helps others.
Bucket #2: Life Experiences & Your Private Story
As a rule, essentially the most highly effective enterprise concepts don’t come from a job or a level — they arrive from what you’ve lived by way of…your story.
We turned our story and life expertise into revenue and affect
For us personally, there are just a few key life experiences that we’ve already become revenue — and will simply do once more.
The most important one was taking the leap to turn into entrepreneurs. To be our personal boss. We knew we had been meant for extra and believed there needed to be a technique to do significant work we truly loved.
And that perception is what attracts folks to our story — as a result of they really feel the identical method.
We took our lived expertise of build up 4 on-line manufacturers, and turned it into an impactful, worthwhile teaching enterprise that helps others do the identical.
That’s precisely what we educate inside our Creator Kickstarter Teaching Program. Your lived expertise can turn into the enterprise you revenue from—identical to ours did.
We constructed Goats On The Street in 2012 and have been working a number of on-line manufacturers since
All of us have chapters of our story that formed us (whether or not good or unhealthy), moments that compelled us to develop, adapt, or rebuild. Use these to your benefit and assist others who’ve been in your scenario.
Belief me, there are folks trying to find precisely that type of steering.
Listed below are just a few examples:
Possibly you’ve…
Moved the world over and needed to navigate a brand new tradition, language, or authorized system from scratch.
Modified careers a number of instances and realized methods to reinvent your self — even when it was scary.
Gone by way of burnout and overwhelm (in life or in your corporation).
Survived a divorce.
Been by way of a trauma and have discovered hope and therapeutic.
Had a significant identification shift and located your method by way of.
Misplaced a bunch of weight and are happier, more healthy and extra assured than ever.
Realized methods to handle cash after debt.
Found out methods to co-parent peacefully.
Realized methods to stay a satisfying life with persistent sickness.
Navigated menopause and all of the bodily, emotional, and identification shifts that got here with it — and got here out extra grounded, assured, and linked to your self.
Left a high-demand profession to prioritize your psychological well being, and realized methods to rebuild a life with extra time for household, peace, function, and presence.
Took a leap into solo journey after a significant life change and found a deeper sense of confidence, pleasure, and self-trust.
Supported a cherished one by way of dependancy, sickness, or grief and have become a gradual supply of energy of their unstable instances.
Determined to cease people-pleasing, set boundaries, and rewire the best way you present up in relationships, work, and your individual life
Listed below are just a few real-life examples from our shoppers:
Downsizing her house and life for a retirement filled with alternatives and training girls methods to do the identical.
Having the trait of an HSP (Extremely Delicate Particular person) and training girls on methods to navigate that.
Being a child-free couple by alternative and constructing a neighborhood for others like them.
Being an immigrant within the USA and training others to construct credit score and select the appropriate bank cards.
A religious Christian for the reason that age of seven serving to households expertise a deeper relationship with the Lord by way of teaching, studying and memorizing Scripture
We now educate others what we’ve realized about rising on-line manufacturers
Different Examples:
Lisa Johnson was a single mother within the UK, with £35,000 of debt. She bought by way of it and now sells programs and applications instructing different folks methods to earn revenue. She’s now earned over £16 million and has assisted greater than 50,000 entrepreneurs.
Nadine Muller transitioned from a nursing profession to turning into a private health coach, finally shifting into on-line teaching. By leveraging her experiences and challenges, she constructed a multimillion-dollar teaching enterprise.
Kiki Ayers confronted homelessness in Los Angeles however utilized her background in leisure reporting to determine a public relations agency. By sharing her story and experiences, she constructed a enterprise that generated about $3 million in 2024.
Right here’s the factor:
These life experiences aren’t simply private issues that occurred to you…what in the event that they occurred for you?
These instances in your life are full of classes, frameworks, and real-life instruments that different folks desperately want. It could possibly turn into a shortcut, a roadmap, or a spark of hope for another person.
You don’t must be excellent or polished, you simply must be sincere. Not pretending you might have all of it found out, however being just a few steps forward and turning your journey into one thing that helps another person.
Having an affect and serving to others discover options to their issues is what constructing a model is actually about.
3. Passions & Pursuits
Generally, your greatest concept isn’t the factor folks would discover in your résumé. It’s not your abilities and all of the information you’ve accrued…it’s truly the factor you could possibly discuss for hours with out losing interest!
Have a ardour for wine? Making it? Ingesting it? Studying about it?
It’s the subject that lights you up when somebody asks the appropriate query. It’s one thing you’re at all times studying extra about — not as a result of you need to, however since you truly need to.
Take Nick for instance, and his ardour is fly-fishing. It’s one thing he’s been doing since he was a child and would spend weekends out on the lake along with his Dad and Brother.
Fly fishing is one thing that he’s at all times studying extra about and perfecting. You’ll discover him holed up in his “mancave” tying flies, chatting with different fly-fishermen in his Viber group chat, or down by the river casting his rod!
It’s the curiosity that he might discuss for hours.
Nick turned his ardour for fly-fishing right into a enterprise. Incomes cash whereas on the river doing what he loves? wonderful!
So, he began a fly-fishing model round his ardour in 2020 and grew it to a six-figure enterprise. Now, he makes cash creating content material whereas he’s fishing on the river! Positively residing his dream.
Listed below are some examples:
Possibly you…
Geek out over matcha rituals and may’t get sufficient of it.
Love journey hacking and discovering funds journey hacks.
Are obsessive about meal prepping.
Love all issues to do with make-up and sweetness, or styling outfits.
Are completely keen on biohacking, astrology, or productiveness instruments — and your pals come to you since you clarify it in a method that is sensible.
Are the go-to particular person in your group for planning the right women’ journey.
Are one of the best at organizing small areas.
Are keen on all issues craft beer and have realized methods to brew and make it your self.
Love deep diving into human design and serving to mates perceive their charts in actual life.
Are obsessive about cozy house vibes — from candle making to perfecting your Sunday reset routine.
These pursuits and passions are all issues that you could possibly flip into one thing that helps others and makes you cash.
Listed below are just a few real-life examples from our shoppers:
A pair residing in NYC with a love for journey and their metropolis, working a journey planning enterprise and creating curated itineraries and journeys to NYC for busy professionals
A travel-hacking professional serving to others plan journeys and expertise the world whereas spending much less
A pair obsessive about fast getaways and never losing any day without work, they share one of the best itineraries for 48 hour fast flip adventures
A cat lover serving to different pet mother and father with their cat’s well being and weight reduction
A lover of holistic methods and total wellness serving to distant staff escape digital overwhelm and simplify their life
Different Examples:
Nick (of Goats On The Street) turned his ardour for fly fishing into a web-based model that helps inexperienced persons choose the appropriate gear with out breaking the financial institution. That enterprise earned $8,440 on its twelfth month after launching!
Joshua Weissman was a burned out chef who turned his love of cooking (significantly fermentation) right into a multi-million greenback YouTube empire.
Sandra James was laid off from her £50,000/yr job in monetary companies so she determined to show her love for cats right into a enterprise. She based The Cat Butler, an unique cat-sitting service within the UK. She launched it in 2015 and now it earns about £200,000 yearly.
Right here’s the factor:
In relation to passions and pursuits, you don’t must be an “professional”, you don’t have to have a level or an enormous following.
You simply must be just a few steps forward of the particular person you’re serving to — and know and care sufficient concerning the subject to information them.
For those who love the subject and also you’re SO enthusiastic about it, and also you’re prepared to point out up and share what you’ve realized, somebody on the market will probably be so glad you probably did. Individuals are in search of somebody actual, somebody who will get it, and somebody who makes it really feel doable.
Cease Overthinking and Selected One Factor to Begin
You don’t must be an influencer, good at tech, or into advertising. Most of our shoppers aren’t. And really, most of them began with out having any concept of what they might share with the world!
Your age and tech talents don’t matter
Our shoppers are common folks identical to you — aged 24 to 70. They’re vacationers, mothers, immigrants, {couples}, retirees, creatives, side-hustlers, and 9-5ers who lastly stated:
“I’m finished losing time build up another person’s enterprise. I need to create one thing that really has an affect. One thing I like doing.”
If you wish to go deeper with all the things you’ve realized on this article, we’re right here to assist. Step one is developing along with your excellent area of interest and concept…one which’s aligned with you. One which will get you excited!
That’s what we assist you determine inside our Area of interest Readability Program. You’ll find out how your abilities, life experiences and passions matter, and the way they are often packaged up and become an impactful model and product which you can promote.
It’s your first step towards constructing one thing actual — from the life you’ve already lived.
For those who’re the kind of one that’s able to take the leap, guess on your self, and at last construct one thing that displays who you actually are…you’re precisely who our full teaching program was made for. Click on right here to e-mail us for data on our Creator Kickstarter program.
