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Linda Hasenfratz: You may’t unscramble the eggs on auto commerce


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Opinion: Shifting manufacturing comes at nice price however saves nothing and brings no extra income. The place is the payback?

Printed Apr 01, 2025  •  5 minute learn

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Honda workers work alongside the automobile meeting line in Alliston, Ont., on April 25, 2024. Photograph by THE CANADIAN PRESS/Nathan Denette

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Each Canadian I meet is in a flurry in regards to the impression of potential tariffs that change in scope and measurement with the wind. What will we do to manage? Be calm, be assured, concentrate on details.

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The negotiating strategy of the U.S. administration is to upset opponents. Don’t let that occur. We management how we really feel, nobody else.

Tariffs have been imposed, eliminated, imposed, eliminated, imposed with some qualifiers. Don’t panic each time a brand new announcement is made, it’d even change that very day.

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Second, let’s take a minute to revive our confidence in our nice nation.

Canada is at present in an enviable place, poised on the precipice of an period of remarkable development and prosperity. Why do you suppose the U.S. is excited about buying us?

Now we have an abundance of important minerals and contemporary water, and an electrical energy grid that’s greater than 80 per cent inexperienced, that means issues we make right here don’t carry a heavy carbon footprint.

Now we have an awesome training system and our pupil scores constantly observe strongly in worldwide comparisons, constantly forward of the U.S.

Now we have freedom of speech and a society that values girls and variety in all its types.

We’re one of many few world centres to be thought-about a world chief in each manufacturing and know-how, notably AI, which is powering our world-leading superior manufacturing companies, which make merchandise the world can’t do with out.

We’re extremely productive. What, you say? Canadian enterprise productive? Sure. Canadian productiveness stats reported to you don’t mirror the productiveness of Canadian enterprise as a result of they embrace staff who don’t generate gross sales, akin to authorities and not-for-profit staff. They mirror our general demographics. If we exclude these staff from the calculation and simply have a look at Canadian enterprise you may see a powerful and regular development in productiveness, up greater than 50 per cent over the previous 25 years. Canadian manufacturing productiveness development has outpaced that of the U.S. steadily over the previous 15 years.

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It’s as much as us to unlock Canada’s prosperity potential. Governments should scale back regulatory burdens to speed up time to market, scale back private and enterprise revenue taxes to make us extra globally enticing to expertise and funding, and scale back heavy authorities paperwork. Our legislators appear to know these imperatives given each events are at the moment campaigning on some model of this technique.

And eventually, we have to concentrate on the details as we enter negotiations with the U.S. to provide you with successful options.

Let’s have a look at the automotive trade for instance.

The U.S., with by far the most important auto sector on the continent, employs 50 per cent extra staff within the automotive trade than the subsequent largest employer, Mexico. Which means if manufacturing declines, it hurts American staff greater than some other nation. Far more.

The U.S. produces 9.9 million automobiles a 12 months, 66 per cent of North America’s whole. The inhabitants of the U.S. is 67 per cent of all North America.

Mexico produces 4 million automobiles a 12 months, 26 per cent of North America’s whole. The inhabitants of Mexico is 25 per cent of all North America.

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Canada produces 1.2 million automobiles a 12 months, 8 per cent of North America’s whole. The inhabitants of Canada is 8 per cent of all North America.

Appears cheap.

The automotive trade in North America is very built-in. Components typically cross the border six or seven instances in some type or one other earlier than pulling into your driveway as a brand new automobile. We’re all enormously reliant on one another. Mexican-built automobiles have 40 per cent U.S. content material. When you shut down Mexican auto imports into the U.S., that’s roughly US$72 billion of U.S. elements not being made and about 360,000 American staff out of labor.

You may’t unscramble the eggs. The price is big, the timeframes are prolonged and the payback is zero.

Shifting suppliers for a extremely engineered half or sub-assembly can not occur shortly. It takes 12 to 18 months and important funding for the brand new provider to device up and do all of the required testing and validation. Meantime, automakers are paying tariffs of 25 per cent. No approach does that math work.

Shifting manufacturing saves nothing and brings no extra income. The place is the payback for enterprise? Avoiding tariffs that might go away tomorrow? Or, sorry, was that yesterday?

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Let’s have a look at automobile meeting for instance. The U.S. administration definitely seems to wish to make all of the automobiles in North America within the U.S.

However that Canadians and Mexicans purchase automobiles, too, and would possibly simply wish to have some manufacturing, let’s simply discover this concept.

The price to construct a plant to make 250,000 automobiles is US$2.5 billion to US$5 billion and takes two to a few years to get to manufacturing. For 5 million automobiles that might be US$75 billion. Three years from now, automobiles are rolling off the road within the U.S. Three years and 294 days from now, a brand new administration might be taking workplace within the U.S. No diminished price, no extra income, no payback.

As an alternative, let’s concentrate on how we are able to as an alternative construct and promote extra automobiles globally. North America buys 19.2 million vehicles and the worldwide market is 89 million, that means 80 per cent of the world’s automotive gross sales are outdoors of North America — let’s goal that.

What if Mexico made the best labour content material elements of the automobile, Canada made probably the most vitality intensive elements of the automobile (bear in mind our 80 per cent clear vitality grid), the U.S. made the remainder of the elements, and we break up up automobile manufacturing pretty (possibly by inhabitants). Faucet into world main North American know-how to drive superb innovation into these vehicles. Then we’d simply have probably the most modern, forefront, lowest price and greenest vehicles on this planet.

In the long run it’s collaboration that drives prosperity, not divisiveness. When did you ever strengthen a sequence by breaking it?

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Let’s collaborate in North America and win collectively after which we’ll all be extra affluent.

Within the meantime, Canada, let’s keep calm, let’s be assured, and above all let’s concentrate on details.

Linda Hasenfratz is the chief chair of the board of Linamar Corp.

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