Apple has as soon as once more claimed the highest spot because the world’s most beneficial model, with Kantar estimating its price at a staggering $1.29 trillion— 12% of the worth of the whole prime 100 record.
In response to Kantar’s twentieth annual BrandZ report, Apple stays probably the most beneficial model for the fourth 12 months working. Kantar has assigned a considerably nebulous brand-only greenback quantity of practically $1.3 trillion — roughly 28% development year-over-year.
Rounding out the highest 5 had been the standard suspects. The 2025 rankings are as follows:
Apple, price $1.29 trillion
Google, price $944.1 billion
Microsoft, price $884.8 billion
Amazon, price $866.1 billion
Nvidia, price $509.4 billion
Kantar values the World Prime 100 manufacturers at $10.7 trillion. This determine would imply that Apple makes up a full 12% of the overall worth
It is not solely clear how Kantar calculates these values. In accordance to Kantar, it is a three-step course of that makes use of the monetary worth and model contribution to find out the model worth.
Picture Credit score: Kantar
It then strips away earnings generated by tangible belongings and ranks the corporate primarily based on its intangible belongings. Intangible belongings embrace issues like software program licenses, patents, and “the model”.
Lastly, they filter out any earnings that may’t be instantly attributed to the model. Primarily, it is a complete lot of hypothesis.
That being stated, the methodology is identical for all corporations, so there could also be one thing to be gleaned from it.
