The South African Nationwide Blood Service (SANBS) is proud to launch Nationwide Blood Donor Month (NBDM) 2025 underneath the inspiring international theme, Give blood, give hope: collectively we save lives.
This 12 months’s marketing campaign celebrates the life-changing affect of blood donors and the highly effective message of neighborhood, compassion, and solidarity that underpins each donation.
World Blood Donor Day (WBDD), commemorated yearly on June 14, serves as the top of the month-long marketing campaign.
It honours the selfless people whose donations assist save numerous lives throughout the nation.
“On WBDD, we honour those that selflessly give the reward of life and present how their blood flows by way of our veins,” mentioned Thandi Mosupye, senior supervisor of Advertising, Communication and Model at SANBS.
“Behind each unit of blood is a heartbeat, a second likelihood, a mom, a father, a baby, a future. It’s greater than a donation, donors are the invisible lifeline connecting households to tomorrow.”
To mark the beginning of Blood Donor Month, SANBS just lately welcomed members of the media to its state-of-the-art laboratories at its head workplace in Constantia, Gauteng.
The unique Journey of Blood tour supplied an inside have a look at the meticulous scientific processes that guarantee each drop of donated blood is protected and life-saving – from donation to supply.
“Our intention was to point out South Africans the human tales behind each blood unit,” mentioned Mosupye. “From veins to victories, this journey is about science and compassion coming collectively.”
Attendees have been guided by way of the lab tour, witnessing how blood is collected, examined, processed, and delivered with precision and care to these in want.
The immersive expertise deepened public understanding of SANBS’s dedication to innovation, security, and excellence.
“It’s actually inspiring to see the dedication, the know-how, and the guts that goes into each drop of blood processed right here,” mentioned Mosupye.
“Bringing our media companions nearer to our mission permits them to share these highly effective tales with the nation.”
One blood recipient attending the tour shared: “Seeing the journey of lifesaving blood was emotional. I’m right here as we speak as a result of somebody cared sufficient to donate.”
As a part of its youth engagement and training efforts, and in assist of the #LifeGivas Community youth-donor programme, SANBS additionally welcomed college students from the Tshwane College of Know-how (TUT) for an academic tour of its laboratory amenities on June 2.
“This expertise opened our eyes to the science and compassion behind blood donation,” mentioned one TUT pupil. “As future well being professionals, it’s inspiring to see the place innovation meets affect.”
On the coronary heart of NBDM is a strong enchantment to show compassion into motion.
This 12 months’s marketing campaign calls on all South Africans to:
• Increase consciousness in regards to the ongoing want for blood, platelet, and plasma donations.
• Encourage common donations to take care of a steady and enough blood provide.
• Promote solidarity, compassion, and neighborhood by way of the act of giving.
All through June, SANBS will roll out commemorative occasions, donor appreciation ceremonies, neighborhood activations, tributes, and digital campaigns, all aimed toward celebrating donors and inspiring all South Africans to offer the reward of life.
This 12 months, SANBS is proud to highlight real-life tales of survival, tales that will not be potential with out the kindness of strangers who donate blood.
• ROONMAN SALE (11 Years Outdated)
In October 2022, Rotondwa was concerned in a horrific automobile crash on the N1 between Limpopo and Gauteng. She suffered third-degree burns, fractures, and extreme blood loss. Her mom, pregnant on the time and unable to donate, watched as her daughter acquired six lifesaving blood transfusions throughout a three-month hospital keep.
“I by no means actually understood the significance of blood donation till it saved my daughter’s life,” mentioned Pfarelo Mafela-Silima.
“Because of selfless donors, my daughter is alive as we speak, and after giving start, I used to be impressed to develop into a donor myself.”
• Vernon Muso (musician and father)
Cape City-born guitarist and vocalist Vernon Muso was identified with aggressive colorectal most cancers in 2024. Struggling inner bleeding, he acquired eight items of donated blood throughout two essential hospitalisations.
“I by no means donated. I assumed I used to be too busy,” Vernon admits. “However blood donors gave me extra time with my three kids. You didn’t simply save my life, you saved a father.”
• Edna Smith (a daughter’s gratitude)
At 16, Edna was making ready for surgical procedure when her mom shared a life-changing revelation: she had been identified with a uncommon, gene-mutated most cancers. Through the years, her mom acquired 47 items of blood and it made all of the distinction. She lived to see
Edna’s marriage ceremony, the start of her grandchildren, and much surpassed her unique prognosis.
“That one bag of blood gave me the marriage I dreamed of, household images I’ll cherish without end, and recollections I by no means thought we’d get,” mentioned Edna. “Blood donors gave my household a tomorrow.”
As SANBS paves the best way in blood security and innovation, one message rings louder than ever: Be a hero. Give blood. Give hope.
Comply with SANBS on social media:
10: @Thesanbs
Fb: @sanbs
Instagram: @Thesanbs
Tiktok: @thesanbs
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