Solana SOL/USD-based web model Ponke PONKE/USD has partnered with shopper product heavyweight 223 to fabricate and distribute formally licensed toys, attire and equipment globally, aiming to convey its digital-native IP to conventional retail cabinets.
Beneath the deal, 223 will function the grasp licensee for Ponke, taking cost of producing, sub-licensing, and world distribution of merchandise comparable to attire, collectibles, and phygital items embedded with NFC expertise.
223 inherits a legacy of distribution and licensing from JCorp, whose IP portfolio contains among the most commercially profitable manufacturers in leisure and retail, together with Marvel, Disney and Coca-Cola.
JCorp’s merchandise are extensively distributed in main world chains comparable to Walmart, Goal, and Tesco.
The partnership marks a serious step in Ponke’s effort to translate its internet-native following right into a mainstream industrial model.
“Ponke matches completely into our imaginative and prescient of constructing culturally related IPs that merge digital and bodily worlds,” mentioned Cole Gurman of 223.
The primary main milestone of the collaboration will likely be Ponke’s look on the 2025 Las Vegas Licensing Expo, the place it will likely be showcased alongside established world IPs looking for new licensing and distribution companions.
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“Collaborating with 223, the spinout of a powerhouse like JCorp, opens the door to a totally new degree of scale,” a Ponke consultant mentioned. “We have at all times believed Ponke had limitless commercializable potential — and this partnership provides us the instruments, community, and infrastructure to comprehend it.”
The settlement displays a broader development of meme-driven and online-native mental property transitioning from Web3 communities into bodily merchandise, aided by conventional licensing infrastructures.
Ponke at the moment holds a market capitalization of roughly $92 million, positioning it as a smaller participant in comparison with main meme cash.
For context, Dogecoin DOGE/USD leads with a market cap of about $33 billion, Shiba Inu SHIB/USD follows with round $8.5 billion, and Bonk BONK/USD, one other Solana-based meme coin, stands at roughly $1.55 billion.
Regardless of its comparatively modest market cap, Ponke has achieved a prestigious itemizing on the GMCI Memecoin Index, signaling growing recognition within the crypto neighborhood .
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