Apple CEO Tim Cook dinner. Picture credit score: Bloomberg
Tim Cook dinner and Eddy Cue be a part of the business elite at Solar Valley, the place billion-dollar offers typically begin with a handshake.
Apple CEO Tim Cook dinner and senior vp Eddy Cue are attending the annual Solar Valley Convention in Idaho. The occasion is understood for drawing high executives from know-how, media and finance.
The Solar Valley Convention is hosted every July by Allen & Firm. It has taken place in Solar Valley, Idaho since 1983.
Typically referred to as a “summer season camp for billionaires,” the occasion is known for its non-public conferences. Contributors focus on technique, competitors and attainable offers behind closed doorways.
Some main acquisitions have roots at Solar Valley. Previous offers embrace Verizon’s buy of Yahoo and Jeff Bezos’s acquisition of The Washington Put up.
Eddy Cue at Solar Valley 2025. Picture credit score: Kevin Dietsche
Cook dinner is an everyday attendee, with appearances spanning 20 years. Apple sometimes retains its actions on the occasion non-public. In 2025, pictures present Cook dinner and Cue talking with different friends, together with media government Jeffrey Katzenberg.
Excessive-profile visitor record
Katzenberg is understood for co-founding DreamWorks and main Disney Studios. He additionally launched the short-lived streaming service Quibi. Past media, he’s a distinguished fundraiser for Democratic campaigns.
Different attendees in 2025 embrace:
Sam Altman (OpenAI) Daniel Ek (Spotify) Bob Iger (Disney) Andy Jassy (Amazon) Satya Nadella (Microsoft) Sundar Pichai (Google) Ted Sarandos (Rivian) (Rivian)
Whereas the visitor record attracts headlines, the convention agenda stays secret. Reporters can {photograph} arrivals, however particulars of the discussions not often emerge.
Apple’s strategic pursuits
Apple’s presence at Solar Valley comes because it faces rising competitors in AI, companies and {hardware}. Cue leads Apple’s companies division, which has change into an essential a part of the corporate’s technique to cut back reliance on iPhone gross sales.
For Cook dinner, the occasion affords an opportunity to strengthen Apple’s ties with different main tech and media firms. There isn’t a indication of any new Apple deal linked to this yr’s convention to date.
Tim Cook dinner joins Solar Valley 2025. Picture credit score: Bloomberg
However the occasion is understood for seeding conversations that may result in future partnerships or acquisitions.
Apple hasn’t shared particulars about any conferences at Solar Valley this week. Trade observers will probably be anticipating any indicators of follow-up talks within the months forward.