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African on-line market Jiji will launch operations in Bangladesh, marking its first growth exterior the continent The transfer targets the nation’s rising center class, cellular connectivity, and increasing e-commerce sector, which is predicted to achieve $13 billion by 2027 Jiji operates in seven African nations, together with Nigeria, Kenya, and Ghana, with 12 million month-to-month lively customers
African on-line market Jiji will launch operations in Bangladesh, marking its first growth exterior the continent. The transfer targets the nation’s rising center class, cellular connectivity, and increasing e-commerce sector, which is predicted to achieve $13 billion by 2027, in keeping with Funds and Commerce Market Intelligence (PCMI).
Jiji operates in seven African nations, together with Nigeria, Kenya, and Ghana, with 12 million month-to-month lively customers. The corporate says Bangladesh, with 131 million web customers, provides comparable progress potential.
Jiji will compete with established gamers like Daraz, Bikroy, and Ajkerdeal. To achieve market share, the corporate plans to use methods that labored in Africa, together with free consumer listings, telco partnerships, and localized providers. Jiji was based in 2014 and has grown by acquisitions, together with OLX Africa and Cars45. The corporate is worthwhile and sees rising markets as its subsequent frontier.
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Jiji’s entry into Bangladesh indicators rising confidence amongst African startups to compete in different rising markets. The choice follows years of growth and consolidation in Africa, the place Jiji grew to become a number one classifieds and market platform. The corporate is now making use of its playbook–free onboarding, telco offers, and category-specific acquisitions–in Asia. Bangladesh’s e-commerce sector is rising, supported by nationwide digital insurance policies and excessive web penetration. In 2024, 79% of Bangladeshi customers shopped on-line and 47% stated they have been snug utilizing digital funds. Jiji sees this as a powerful basis for market entry. Nonetheless, the corporate faces stiff competitors from entrenched gamers with deep native information. Success will rely on adapting to native shopper conduct, constructing belief, and presumably replicating partnership offers like its data-free entry mannequin with Airtel in Africa. As Jiji expands, its efficiency in Bangladesh will likely be a key take a look at of whether or not African-born tech corporations can scale globally in different frontier and rising markets.
