Apple executives have been discussing the opportunity of the corporate making a bid to amass Perplexity AIin accordance with Bloomberg’s Mark Gurman. Perplexity is without doubt one of the main AI startups that has confirmed fashionable as an AI-infused internet search engine.
Mergers and acquisitions chief Adrian Perica, companies head Eddy Cue, and different executives overseeing Apple’s AI efforts have been collaborating within the discussions, which Gurman says “are at an early stage and will not result in a proposal.” Apple declined to remark, whereas Perplexity mentioned that it has “no data of any present or future M&A discussions involving Perplexity.”
Whether or not or not Apple makes a bid for Perplexity might hinge on the end result of the continued Google antitrust trial, as Apple’s cope with the search engine big to make Google the default search engine on Apple units and which brings Apple roughly $20 billion per 12 months could possibly be nullified as a part of a ruling towards Google.
Perplexity’s most up-to-date funding spherical valued the corporate at $14 billion, so an outright acquisition by Apple would undoubtedly be by far the biggest deal within the Cupertino firm’s historical past, topping its $3 billion buy of Beats over a decade in the past.
As a substitute for an acquisition, Apple might as a substitute select to associate with Perplexity so as to add its AI search capabilities to Safari and Siri, and the 2 corporations have met a number of instances in latest months to debate Perplexity’s know-how. Perplexity is, nevertheless, mentioned to be near a far-reaching cope with Samsung to bringing its AI options to the telephones of Apple’s largest rival, a transfer that might complicate any potential cope with Apple.
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