by Kandiss Edwards
Could 16, 2025
Beyoncé x Levi Denims is dropping a brand new line of Graphic Tees.
Beyoncé is continuous her collaboration with Levi’s. The singer and clothes put on firm are providing a limited-edition assortment of graphic tees.
The graphic tee launch marks the primary product launched from their ongoing “REIIMAGINE” marketing campaign. The collaboration reimagines Levi’s iconic batwing brand by incorporating a double “ii.” Levi’s inclusion of the “ii” is a inventive nod to Beyoncé’s monitor Levii’s Denims from her Grammy-winning album Cowboy Carter. The branding fashion pays homage to the music and pairs it with the basic Levi’s aesthetic with Beyoncé’s private aptitude.
The gathering options 4 distinct teesthe Graphic Important Sporty Ringer Tee and the Basic Graphic T-Shirt, every obtainable in black and white or white and crimson colorways. The Beyoncé X Levi graphic tee collaboration was introduced on the corporate’s Instagram account.
In a inventive twist, the corporate posted animated promotional pictures of the singer carrying the upcoming merchandise. Together with Cowboy Carter herself, a various picture of individuals in a western setting are additionally rocking their Levi’s and graphic tees.
These designs mix timeless silhouettes with up to date parts, reflecting Levi’s heritage and Beyoncé’s affect. The tees can be found for buy on Beyoncé’s official web site, with a wider launch on Levi.com, the Levi’s app, and choose Levi’s shops. Levi’s Pink Tab loyalty program members acquired early entry to the gathering on Could 15. The discharge is extensively obtainable on Could 16.
This collaboration is a part of the broader REIIMAGINE marketing campaign. The primary section featured Queen Bey in a sequence of reimagined variations of basic Levi’s commercials.
The visuals are a nod to the previous and acknowledge the longer term–a future the place Black ladies symbolize for nation music tradition. Beyoncé’s involvement has considerably boosted Levi’s cultural relevance and gross sales, with the partnership contributing to a notable enhance in retailer visits and on-line engagement.
Levi’s Chief Government Michelle Gass spoke in regards to the longevity of the model and the nod from Beyoncé in Levii Denims.
“Denim is having a second and the Levi’s model is having a robust second all over the world,” she stated. “You see head-to-toe denim in all places all over the world. Western is de facto trending in vogue and in music, Gass instructed MarketWatch.
“I don’t assume there’s any higher proof or proof level than having somebody like Beyoncé, who’s a tradition shaper, to truly title a music after us. So we’re tremendous happy with that.”
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