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Enhancing well being by means of media partnerships



Ekurhuleni Well being District held a media engagement round-table to strengthen communication with the media to present communities entry to its amenities and native well being companies.

Based on the Ekurhuleni Well being District communication officer Thobeka Makhubela, the session geared toward partaking the administration of assorted hospitals round Ekurhuleni to make them conscious of the significance of strengthening relations with the media for the good thing about the communities across the Metropolis of Ekurhuleni (CoE). Addressing company in the course of the session, Makhubela identified the essential function of the media in educating communities.

“The media helps us to convey data in instances of disaster, sharing tales of unusual people who’ve benefited from our well being companies and we will collaborate with media firms in our consciousness campaigns,” stated Makhubela.

She added their relationship with native media firms should be stable and held in excessive esteem for the good thing about the communities they serve.

“Each time the media wants data, they need to be capable of get it from us with out fail. Keep in mind, messages can not attain the general public with out the media, as a result of individuals learn newspapers and take heed to native radio stations each time they need to get necessary details about their communities,” defined Makhubela.

Performing CEO at Telle Mogoerane Hospital, Bongikosi Shongwe, who was among the many audio system in the course of the session, stated the function of the media is to bridge the hole between the well being division and the group.

“The media additionally has a accountability to not publish any story concerning the Division of Well being, with out fact-checking it,” stated Shongwe.

He added the media typically does extra hurt than good once they publish tales with out getting feedback from the well being division.

“We plead with the media to all the time report points honestly and precisely. In the present day we’re constructing that relationship, for the media to have easy accessibility to well being officers,” expressed Shongwe.

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The Ekurhuleni District Well being Division performing chief director Simon Choma stated the media should direct enquiries concerning the 93 clinics within the Ekurhuleni Well being District to the Metropolis of Ekurhuleni.

“The 16 clinics that run for twenty-four hours belong to Gauteng Division of Well being and the 77 regular clinics managed by the CoE. If there are any issues at these regular clinics, the enquiries must be directed to the CoE.

“There are three sub-districts that type the Ekurhuleni Well being District – east, south and north,” Choma, defined.
He added there are hospitals in all of the sub-districts.

“The regional hospitals within the Ekurhuleni Well being District are Tambo Memorial Hospital, Telle Mogoerane, Pholosong Hospital and the Far East Rand Hospital. These hospitals additionally present medical companies to rape and GBV victims,” Choma concluded.

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