Behind each ream of Worlds rootrim is a community of actual folks and actual progress. By means of Mondi Zimele, its enterprise improvement arm, Mondi helps 1000’s of small-scale timber growers — many in rural KwaZulu-Natal — who’re empowered to turn out to be energetic companions within the Mondi Rotatrim provide chain. Mondi Zimele’s small-scale timber grower program goals to nurture rising forestry growers by facilitating expertise improvement, monetary backing, entry to safe markets, and high-quality seedlings.
Since its launch, this system has supported over 3,800 small growers (1-30 ha landholdings). In 2024 alone, Mondi sourced round 190,000 tonnes of timber from small rural holdings, roughly equal to 10% of Mondi South Africa’s wooden necessities. Over 64,000 tonnes have been licensed by FSC™ (Forest Stewardship Council). Moreover, 5.3 million seedlings have been distributed, and individuals have been provided coaching, mill visits, and discipline days centered on information sharing. Presently, 840 small growers provide FSC-certified pulpwood timber to the Mondi Richards Bay mill, with ongoing efforts to extend this quantity.
A New Look with Objective
The influence of those growers and others throughout the native worth chain is now proudly mirrored in Mondi Rotatrim’s refreshed identification. South Africa’s most trusted workplace paper has unveiled a daring new look — one which does greater than replace packaging. It celebrates the folks, the locations, and the partnerships that convey it to life. This rebrand is an announcement of nationwide delight, a celebration of native manufacturing, and a direct funding in group improvement by means of enterprise. The core message is straightforward – once you purchase Mondi Rotatrim, you help native!
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Rooted in Durban’s Merebank group for over 30 years, Mondi Rotatrim’s refreshed look displays its deep roots in South African heritage whereas reaffirming its dedication to inclusive progress and world-class high quality.
“What makes Mondi Rotatrim actually particular isn’t simply the world-class high quality of the paper — it’s the journey behind it,” says Sandile Ngcobo, Public Affairs and Transformation Director at Mondi South Africa. “From small-scale growers in rural KwaZulu-Natal to native manufacturing in Merebank, each step displays our dedication to sustainability and significant transformation. This rebrand brings that story to the forefront — a celebration of the folks and partnerships that construct futures, one ream at a time.”
Mondi Rotatrim’s new packaging options daring, trendy visuals impressed by African designs, textures, and patterns. Greater than a design evolution, the rebrand represents a renewed concentrate on purpose-led progress — making a stronger native provide chain, decreasing dependence on imports, and fuelling financial resilience. Whereas the look has been refreshed, the paper high quality has additionally been enhanced with elevated caliper to enhance stiffness and efficiency. This displays Mondi’s dedication to steady product innovation whereas sustaining its long-standing compliance with each native and worldwide requirements.
Nationwide Rollout and Shopper Marketing campaign
The rebrand is supported by a nationwide marketing campaign that features in-store activations, digital storytelling, a presence on main radio stations, and a promotional competitors. Customers who buy new packs can scan a QR code for an opportunity to win unbelievable prizes.
For additional data, please go to a4paper.co.za
