Thursday, September 18, 2025
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Inside Apple’s obsessive quest to make earbuds really feel like a live performance



Throughout WWDC, Apple gave some creators the possibility to see how Apple has turned its audio labs into engineer playgrounds the place they attempt to chase the phantasm of good sound.

AirPods Professional 3
The corporate likes to make AirPods look easy — they join quick, sound clear, and disappear into your day by day routine. That phantasm comes from years of labor in labs most individuals won’t ever see.
Inside Cupertino buildings, Apple has arrange a maze of check rooms and studios designed to make earbuds sound like skilled gear. In September 2025, reporters from Engadget got a uncommon tour.
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