“Non-gearheads” now have the possibility to design their very own vehicles.
Final month, a picture appeared on Reddit of an unidentifiable small truck in a car parking zone in Los Angeles. The sighting was first famous by Carscoops simply after TechCrunch reported that Jeff Bezos was making an “reasonably priced” car by means of a “secretive EV startup” referred to as Slate Auto.
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Web sleuths shortly put collectively (and TechCrunch confirmed) that the truck within the Reddit picture was the precise Slate Auto idea automobile.
Now, the corporate is prepared for reservations, and personalization is vital. All the pieces is customizable, from the outside look to the colour to the inside knobs.
“We predict everybody ought to have the ability to personalize their automobile,” the web site says. “However autos aren’t constructed to be custom-made by non-gearheads (we love you, gearheads). So, we modified that.”
Supplied by Slate Auto
In a video asserting the brand new “radically easy, radically reasonably priced Slate truck” on X, CEO Chris Barman stated the value begins within the “mid 20s,” although it will likely be nearer to $20,000 (after federal EV tax credit). The only-cab electrical truck is about to be delivered to prospects in late 2026. The corporate is primarily based in Troy, Michigan.
The individuals spoke. We constructed. Meet the radically easy, radically reasonably priced Slate. Reserve yours at https://t.co/Y5RkOIFCRo pic.twitter.com/uvSZVpdkWv
— Slate Auto (@slateauto) April 25, 2025
“There is a huge inhabitants of individuals on the market on the subject of secure, dependable, reasonably priced transportation; there simply actually aren’t many alternate options for them,” CEO Chris Barman informed Enterprise Insider forward of the official unveiling.
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A method the corporate is maintaining it reasonably priced is thru its customization choices. For instance, the vehicles are wrapped, not painted, and will be modified at a buyer’s whim.
“With different vehicles, you decide your coloration while you purchase it, and that is it,” the web site says. “With a Slate, you may decide your coloration every time—and alter it every time. It is the primary car of its sort designed to be simply wrapped.”
Wrap kits will begin round $500, in response to the corporate. (Although maintaining it the easy grey—as per the Reddit reveal—will nonetheless stand out.)
What is that this automobile?
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Amazon founder Bezos, Mark Walter (Los Angeles Dodgers majority proprietor and CEO of Guggenheim Companions), and investor Thomas Tull have helped the brand new automobile firm increase not less than $111 million, per TechCrunch.
NBC reviews that, in response to a doc filed with the Securities and Trade Fee, Melinda Lewison, the pinnacle of Bezos’ household workplace, is the brand new Slate Auto director.
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