Netflix as we speak introduced the upcoming launch of a brand new Netflix TV expertise that shall be out there within the Netflix app for the Apple TV. Netflix has been testing a redesigned model of its TV app since final 12 months, and the brand new look is a notable departure from the present design.
There’s a new residence web page that has a streamlined, trendy design, and Netflix designed it to place content material entrance and middle. Reveals are organized into totally different classes as they’re now, however every part will characteristic a big important card that has info like launch date and present or film description. Navigating by way of every present will show the identical info for different content material within the part, with out the necessity to click on in to a present to get extra particulars.
There is a prime bar for navigation as a substitute of the present facet bar, with devoted sections for the house web page, reveals, motion pictures, video games, and your saved listing, together with a search interface. The highest bar is way simpler to see and navigate to, which makes the totally different choices extra accessible.
The brand new design hinges on suggestions, which have been improved. You will see extra related, customized content material recommendations based mostly in your previous viewing historical past. Netflix says that suggestions shall be extra responsive to every person’s “moods and pursuits within the second.”
Netflix plans to debut the brand new TV expertise within the coming weeks and months.
On iOS units, Netflix is experimenting with a generative AI search characteristic that may let Netflix customers seek for reveals and flicks utilizing conversational language like “I need to watch one thing humorous and upbeat.” The characteristic shall be out there as a small, opt-in beta.
Netflix can also be testing a TikTok-like vertical feed stuffed with clips of Netflix reveals and flicks, which Netflix says will “make discovery straightforward and enjoyable.” The brand new cell experiences shall be out there within the coming weeks.
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