LONDON, UK, and REDMOND, Wash. — July 1, 2025 — The Premier League and Microsoft Corp. on Tuesday introduced a five-year strategic partnership to rework how 1.8 billion followers in 189 international locations have interaction with the world’s most-watched soccer league. As a part of the collaboration, Microsoft will develop into the official cloud and AI associate for the Premier League’s digital platforms, modernizing the League’s digital infrastructure, broadcast match evaluation and organizational operations.
On the coronary heart of the partnership are the Premier League’s new fan-facing digital platforms, which leverage Microsoft’s cloud and AI applied sciences to usher in a brand new period of clever and intuitive fan experiences.
From as we speak, followers around the globe can be taught extra in regards to the Premier League golf equipment, gamers and matches of their alternative by means of a brand new digital Premier League Companion powered by Copilot. This extremely personalised expertise leverages Azure OpenAI to tug info from over 30 seasons of stats, 300,000 articles and 9,000 movies, unlocking a complete new world of information and figures for followers in regards to the golf equipment and gamers that matter to them most.
The Premier League Companion is accessible on the brand new official Premier League cellular app and net platforms and will likely be enhanced all through the upcoming Premier League season. Extra performance is about to incorporate open-text questions and solutions in followers’ native languages by means of textual content and audio translation. Later within the season, Microsoft AI will even be included throughout the app and web site’s enhanced Fantasy Premier League expertise, giving each fan their very own private assistant supervisor to assist them steer their fantasy squad to victory.
The Premier League Companion offers followers deeper, extra personalised and interactive entry to the gamers, groups and the sport they love.
The partnership marks some of the important know-how transformations within the League’s historical past, anchored round 4 key areas: fan engagement, match insights and evaluation, cloud transformation, and organizational productiveness. Collectively, Microsoft and the Premier League intention to construct one in every of international sport’s most superior and safe media, information and AI platforms.
Integrating Microsoft Azure AI Foundry providers, together with Azure OpenAI in Foundry Fashions, will additional improve the dwell match expertise with real-time information overlays and post-match evaluation. From archive innovation to in-broadcast insights, followers will achieve deeper, extra interactive entry to the sport they love.
Richard Masters, chief govt of the Premier League, mentioned: “We’re delighted to welcome Microsoft as a associate of the Premier League. This partnership will assist us have interaction with followers in new methods — from personalised content material to real-time match insights. We look ahead to working collectively over the subsequent 5 yearsto ship extra modern experiences to all Premier League supporters around the globe.”
“We’re happy to associate with the Premier League to convey modern and interactive experiences to soccer followers around the globe,” mentioned Judson Althoff, govt vp and chief industrial officer at Microsoft. “By leveraging our safe cloud and AI applied sciences — together with Azure AI Foundry Companies with Azure OpenAI, Microsoft 365 Copilot, and Dynamics 365 — we are going to remodel how soccer is skilled, delivered and managed on and off the sector.”
The Premier League Companion attracts on 30 seasons of stats, 300,000 articles and 9,000 movies and near-real time information through the season.
The Premier League can also be migrating its core know-how infrastructure to Microsoft Azure, unlocking scalability, safety and agility throughout its digital ecosystem. This basis will allow sooner innovation, seamless integration of AI providers, and a unified platform for the league.
Microsoft 365, Energy Platform, and Dynamics 365 Finance and Operations will modernize the League’s inner operations, streamlining workflows, enhancing collaboration, and enabling data-driven decision-making throughout departments.
This partnership units a brand new international benchmark for a way know-how can elevate sport, leisure and fan tradition, making the Premier League extra accessible, immersive and future-ready than ever earlier than. Whether or not you’re a lifelong fan or new to the Premier League, the Premier League Companion powered by Copilot can assist you uncover extra. With solely 47 days to go to the start of the brand new Premier League season, strive it for your self at http://www.premierleague.com.
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Premier League & Microsoft: reworking soccer expertise with AI
About The Premier League
The Premier League produces a number of the best and compelling soccer on this planet. The League and its golf equipment use the facility and recognition of the competitors to encourage followers, communities and companions within the UK and internationally. The Premier League brings folks collectively from all backgrounds. It’s a competitors for everybody, in every single place and is accessible to observe in 900 million houses in 189 international locations.
About Microsoft
Microsoft (Nasdaq “MSFT” @microsoft) creates platforms and instruments powered by AI to ship modern options that meet the evolving wants of our prospects. The know-how firm is dedicated to creating AI obtainable broadly and doing so responsibly, with a mission to empower each individual and each group on the planet to attain extra.
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