As conventional finance giants roll out tokenized rewards and stablecoin fee rails, Solayer’s Head of Product, Joshua Sum, says the corporate sees these developments not as threats, however as validation of its crypto-native strategy.
Chatting with Benzinga forward of the Solayer Journey launch, Sum highlighted why pace, composability, and real-world perks shall be vital differentiators as competitors intensifies.
Web3 infrastructure agency Solayer as we speak launched Solayer Journey, a crypto-native lodge reserving platform promising reductions of as much as 60% at over a million world resorts.
The service is solely accessible to Emerald Card holders, who use a crypto-linked Visa card powered by USDC USDC/USD.
The transfer alerts the corporate’s broader ambition to combine on-chain finance into on a regular basis use circumstances.
In an interview, Sum mentioned how the corporate is positioning its Emerald Card inside a monetary panorama more and more populated by conventional finance (TradFi) gamers experimenting with stablecoins and tokenized loyalty applications.
“We see TradFi’s entry into stablecoins and tokenized rewards as validation, not menace,” Sum mentioned. “Most of these methods stay closed, whereas Emerald Card presents real-world perks, on-chain rewards, and world utility from day one.”
Solayer’s aggressive technique, in line with Sum, hinges on product agility and vertical integration inside Solana’s high-speed atmosphere.
“Our edge is vertical product velocity on Solana: sooner UX, crypto-native integrations, and a tradition to maneuver quick and construct in a approach TradFi incumbents cannot,” he added.
The corporate’s newest providing, Solayer Journey, exemplifies this strategy.
By means of a partnership with Entravel, a provider of private, wholesale B2B lodge stock, the platform offers crypto customers entry to charges usually reserved for airways, company reserving instruments, and unique cardholder applications.
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Customers can entry the reductions by registering for an Emerald Card, loading it with USDC, and making bookings by a consumer interface that mirrors conventional journey websites.
Alea Analysis reported common financial savings of 35% versus main platforms like Reserving.com and Expedia.
Sum mentioned the technical problem was much less about front-end design and extra about back-end alignment.
“Crypto funds aren’t natively supported by most lodge suppliers,” he famous. “So we constructed a real-time bridge that converts USDC to fiat at checkout with out sacrificing non-custodial structure.”
Whereas TradFi establishments have begun creating stablecoin merchandise and exploring tokenized property, regulatory readability stays a hurdle.
Sum mentioned Solayer’s long-term technique anticipates a modular future.
“We’re USDC-first as we speak for liquidity and attain, however the platform is able to help regional stablecoins, CBDCs, and SOL-native funds. We’re constructing for a future the place stablecoins are mainstream rails, not workarounds.”
Regardless of latest regulatory uncertainty within the U.S., Sum stays optimistic about stablecoins turning into foundational to cross-border monetary infrastructure.
However he careworn the significance of crypto-native adaptability. “We’re not ready for laws to validate the mannequin. We’re already executing it,” he mentioned.
The launch of Solayer Journey is step one in a broader roadmap.
The corporate plans so as to add world flight bookings, eSIM knowledge packs, airport lounge entry, and concierge providers to the platform within the coming months.
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