Apple posted a intelligent new advertising and marketing software Friday that places college students in command of making their very own gross sales pitch — a customizable template known as The Mother or father Presentation, designed to assist persuade dad and mom {that a} Mac is crucial for faculty success. And it comes full with a video demo by comic and Saturday Night time Reside performer Martin Herlihy (a part of the trio behind these Please Don’t Destroy digital shorts movies, that are rather a lot funnier than his work right here, to be sincere).
Apple presents The Mother or father Presentation: Tips on how to persuade your dad and mom to get you a Mac
This advertising and marketing method marks a little bit of a shift in Apple’s conventional promoting technique. Somewhat than relying solely on skilled advertising and marketing campaigns, the corporate is empowering college students to turn into advocates for his or her merchandise inside their very own households. By offering a ready-made presentation stuffed with (ostensibly) persuasive arguments, Apple appears to need to rework the often-difficult dialog about costly know-how purchases right into a structured, maybe-even entertaining household dialogue.
The tech large’s The Mother or father Presentation is obtainable as a free obtain in three fashionable codecs — Apple Keynote, PowerPoint and Google Slides. It provides college students flexibility no matter which presentation software program their household prefers. The template accommodates 45 pre-written, parent-focused arguments for why a Mac is essential for tutorial achievement, starting from sensible advantages to extra lighthearted persuasion ways.
Comic demonstrates the artwork of parental persuasion
To showcase how college students can successfully use the presentation, Apple enlisted Herlihy to create an accompanying 7-minute educational video. Within the video, Herlihy — son of Saturday Night time Reside author Tim Herlihy and a Please Don’t Destroy digital shorts producer for SNL himself — demonstrates the template’s options to a gaggle of highschool college students making ready for faculty.
The presentation strikes a stability between delicate, considerably droll humor and real product advantages. Whereas many slides function tongue-in-cheek feedback designed to amuse each college students and oldsters, the template additionally highlights official benefits of Mac computer systems. They embody MacBook Air’s distinctive portability and the ecosystem advantages that include Apple’s built-in {hardware} and software program method.
A part of Apple’s broader back-to-school technique
The Mother or father Presentation launches alongside Apple’s annual Again to Faculty promotionwhich started earlier this week. The promotion presents school college students free equipment — similar to AirPods — once they buy eligible new Mac or iPad units. Moreover, Apple offers college students with a ten% low cost on choose merchandise, making the units extra accessible for schooling budgets.
College students can obtain the presentation template from Apple’s School College students touchdown web page and customise it with their identify and different private particulars. The 45 slides may be edited to raised mirror particular person wants and household dynamics, permitting college students to tailor their arguments to what would possibly resonate most with their particular dad and mom or guardians.
The presentation format additionally serves a sensible function past advertising and marketing — it provides college students expertise with presentation software program and possibly even public talking expertise that might show priceless. Whether or not dad and mom in the end resolve to buy a Mac or not, college students acquire apply in organizing arguments, presenting data clearly and making persuasive instances for his or her wants. Humorously or not.
