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The Division of Homeland Safety debuted a fleet of newly branded Immigration and Customs Enforcement autos Thursday, one of the vital seen public shows within the company’s historical past.
“We may have our nation again,” DHS’s official X put up says.
The high-profile launch, captured in a professionally produced rollout video on DHS’s X account, comes because the federal authorities intensifies regulation enforcement operations in Washington, D.C., beneath President Donald Trump’s current crime crackdown.
The company has historically been extra discreet in its policing, with brokers wearing plain avenue garments to conduct enforcement.
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Two ICE-branded autos parked aspect by aspect in entrance of the U.S. Capitol. The DHS rollout was introduced by way of X Thursday. (@DHSgov by way of X)
The video, seen practically 200,000 instances inside hours, options close-up photographs of the brand new fleet because it travels by way of the nation’s capital, passing landmarks, together with the Lincoln Memorial, the Capitol and the White Home.
Darkish navy SUVs and pickup vans are outfitted with pink and gold striping, giant gold “ICE” lettering on the perimeters, and the slogan “Defend the Homeland.” On the rear, a gold-embossed “President Donald J. Trump” is prominently displayed.
The rap observe “TOES” by DaBaby is featured prominently within the background, together with the lyric, “My coronary heart so chilly I feel I’m executed with ice (Uh, brr).” The video was shared by way of X with a recruitment hyperlink to JOIN.ICE.GOV.
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A newly branded Immigration and Customs Enforcement GMC SUV is parked close to the Lincoln Memorial in Washington Thursday, Aug. 14, 2025. (@DHSgov by way of X)
In accordance with ICE’s recruitment web site, new officers are provided aggressive salaries, paid federal holidays and a full federal advantages bundle that features well being, dental, imaginative and prescient and life insurance coverage, a retirement plan and a Thrift Financial savings Plan much like a 401(ok). Further incentives can embrace tuition reimbursement, transportation subsidies, telework choices and entry to health facilities.
The fleet rollout coincides with a surge in seen federal policing within the nation’s capital. President Trump has quickly assumed management of the D.C.’s Metropolitan Police Division for 30 days. DHS says ICE, together with brokers from the Drug Enforcement Administration, the FBI and the Nationwide Guard, are reinforcing MPD patrols and manning metropolis checkpoints.
Immigration and Customs Enforcement autos are displayed in entrance of the White Home throughout DHS’s fleet rollout Thursday, Aug. 14, 2025. (@DHSgov by way of X)
DHS Secretary Kristi Noem’s workplace launched a reality sheet exhibiting the rollout displays broader enforcement positive factors in her first 200 days, together with a reported 93% decline in border encounters, a close to halt to unlawful migration by way of Panama’s Darién Hole and greater than 100,000 job functions to ICE because the “Defend the Homeland” marketing campaign started. The division has additionally reopened the Victims of Immigration Crime Engagement workplace and logged greater than 352,000 arrests since January.
The Home and Senate Homeland Safety Committee Republican press workplaces didn’t instantly reply to Fox Information Digital’s request for remark. The ICE union and company spokespeople have been additionally contacted.
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Public response to the rollout video on DHS’s X account was largely constructive Thursday, with replies from veterans, regulation enforcement households and different supporters. “
Sustain the superb work, thanks for safeguarding us,” one person wrote.
Fox Information’ Greg Norman contributed to this report.
