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Why is your information price a lot?


Behind each free on-line service, there is a value being paid. Be taught why your digital footprint is so priceless, and why you is perhaps the product.

22 Jul 2025

Your digital footprint is extra priceless than you assume. It isn’t only a path of information left behind by your on-line exercise – it is a goldmine of delicate information. On this episode of Unlocked 403, Becks sits down with ESET World Safety Advisor Jake Moore to debate what it really means after they say “if it is free, you’re the product” – and the implications in your privateness and safety.

Their dialog pulls again the curtain on how social media, apps, and web sites gobble up, analyze, and use your private info, in addition to why this relentless information gathering could pose hidden dangers, particularly for kids.

Additionally they go on to debate every little thing from the nuances of first- versus third-party information assortment, a precept known as information minimization, the ability of metadata, all the way in which to the intricacies of apps’ privateness settings. Talking of which, Jake shares his personal actionable ideas for navigating these settings and for maintaining your self safer and extra non-public on-line in a world the place your private info is a scorching commodity.

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